Website Engagement in a Changed World [eBook]

Digital Marketing Depot has published a new eBook ‘Website Engagement in a Changed World’ to help you improve website engagement. The DMD team says, “Businesses tend to struggle with personalization because they may not know who is visiting their site. Fortunately, businesses can personalize a website experience without relying on personal information. Highlights from SoloSegment’s B2B website engagement report: 85% of B2B website visitors cannot be engaged with traditional personalization tech despite 80% of visitors expecting personalized experiences. Data privacy trends–from... [...]