Amberly Dressler says, “If it feels like your e-commerce advertising is like trying to win a Formula 1 race on a bike you’re not alone. It’s possible to come in first but not likely… The competition is stronger, fiercer and enjoys way more horsepower. Not to mention they’re everywhere too. It doesn’t matter what channels you try and how well you optimize campaigns there’s always someone up ahead. If you struggle with promoting your store with AdWords PPC, Facebook ads or PLAs, read on. I’m going to show you a few tricks to turn your advertising efforts around”. 4... [...]

Amberly Dressler says, “There’s a conversation happening that should prove interesting to online advertisers – viewability as an ad performance metric. Google describes viewability rate as the, “Percentage of ads determined viewable out of the total number of ads measured.” According to this infographic, the most viewable position is right above the fold, not at the top of the page. The IAB has been quick to call 2015 a “year of transition,” as it expects agencies, publishers, marketers and advertising technology companies to work together to assure the... [...]

Allison Howen says, “In email marketing, too many companies rely on metrics that do not give them an optimal return – defaulting to open and click-through rates as their only practice of data analysis. Though these are integral metrics to analyze throughout any email campaign, they are not the end-all, be-all. When aptly leveraged, the right metrics will serve the purpose of improving an email marketing campaign, from encouraging users to engage with your brand to increasing the ultimate ROI”. Leveraging the Right Email Marketing Data Website Magazine  [...]

Allison Howen says, “ShipStation is helping improve retailers’ selling initiatives on Instagram, as the e-commerce shipping solution has unveiled a new integration with social commerce app Penny. Retailers can leverage Penny to sell products on Instagram with a hashtag. To use the service, retailers simply need to sync their Instagram accounts to Penny and provide their bank account information to the service. Retailers can then tag sale posts with the hashtag “#paywithpenny” to help new Penny users discover their shops. When a consumer wants to make a purchase, they simply comment... [...]

Derek S. says, “As brands look to drive deeper connections with their consumers many are leveraging personalization techniques in order to do so. Sprinklr, a social media management company, and hybris software, an e-commerce software and omni-channel solution provider, have announced a new partnership in order to further integrate social media with business processes. The new integration between the Sprinklr Experience Cloud and hybris’ new business platform as a service (YaaS) brands will be able to link First Party Experiences (FPX), such as consumer forums and reviews, directly with... [...]

Derek S. says, “Email is one of the most powerful tools that companies can leverage to communicate with their consumers, however, to before companies can take advantage they must make sure to have a valid email address. Kickbox, an email verification and marketing solution, has recently announced a new integration with VerticalResponse. For those unfamiliar, VerticalResponse provides a suite online marketing tools to help small businesses connect with their consumers over various channels including email, social media and mobile. With the new integration, small and medium-sized businesses... [...]

Allison Howen says, “With the arrival of the new gTLDs, many are wondering about the impact of domain extensions on their digital business. Fortunately, Interbrand is shedding light on the subject, revealing (unsurprisingly) that consumers are much more likely to remember the .COM extension over other extensions. In fact, data from a recent Interbrand U.S. study shows that when it comes to remembering the domain extension of a Web address, 94 percent of consumers correctly recalled .COM while only 7 percent correctly recalled a new domain extension. In addition to memorability, Interbrand’s... [...]

Pete Prestipino says, “Google launched its Places API for Android and opened a beta program for it on iOS last week and it is aiming to bring some practical, local context on what’s around users. While the Places API web service and JavaScript library have actually be around for some time, providing native support for Android and iOS devices will enable developers to take advantage of a device’s location signals, and further optimize their apps’ mobile experience“. Google Places API Offering Greater Local Context Website Magazine  [...]

Travis Bliffen says, “For the past couple of years, tiered link building has been an effective means of boost search rankings. As with several other types of link building, the effectiveness of this strategy is greatly reduced when you don’t take the time to do it properly. Today we are going to discuss how to build tiered links in such a way that you will actually see positive results. WHAT WAS TIERED LINK BUILDING? In 2012 Matthew Woodward shared a great video series on YouTube that provided step-by-step instructions for tiered link building, although now outdated, the series gave many... [...]

Allison Howen says, “Retailers must cater to the customer across touchpoints in today’s omnichannel world – offering impeccable and efficient customer service wherever the consumer chooses to interact with them. In fact, the e-tailing group’s Mystery Shopping Study sheds light on the impact of efficiency in e-commerce, revealing that roadblocks (like delays) can result in abandonment, lost sales and missed customers. In addition, the study provides insights into how top retailers are creating efficient shopping experiences for their customers, focusing on two areas – the checkout... [...]