Site migration challenges include potential SEO disruptions, such as losing search rankings or traffic due to changes in URL structure. It also requires careful planning to avoid broken links, content duplication, and technical errors that could affect user experience and site performance. Neil Patel has published the ‘Website Migration Checklist’. He says, “Website migrations are sometimes necessary when moving to a new CMS or programming framework, site redesign, or rebranding. Despite the potential increase in revenue, migrations are not without risk. A bad migration can result... [...]

Website migration is a serious affair. In this process, you may face issues such as losing ranks on search engines or completely losing parts of your website. Semrush contributor Nikolai Boroda has published the Semrush website migration checklist. She says, “Migration implies serious changes. It’s a challenging process, and you need a really good reason to take it on (we think you have one since you’ve read this far). Some of the most common reasons to migrate a website include: Changing your site’s structure, navigation, or design: For when your old design needs a refresh. Or maybe... [...]