Website Personalization and How to Master It

Website personalization enables you to cater the needs of you visitors by using data collected from them about their interests, location, and demographics. It helps with customer retention and lead conversion. HubSpot contributor Kayla Carmicheal has published a comprehensive article on mastering the website personalization process. Carmicheal says, “You can use website personalization to give customers recommendations based on what they like, and offer premium content to repeat visitors. Ultimately, it tailors content based on your buyer personas to delight your audience. Website personalization... [...]