SchemaPress: Tell the search engines the details about your site #ad

Savvy marketers have always known that by giving the search engines the information they want about their site, their rankings will rise. The problems is that in its quest to give searchers the best results possible, Google is constantly changing its algorithm. As Google changes, marketers have struggled to keep up. The latest changes (known as “Hummingbird”) have been especially disruptive. The old paradigm of trying to dominate keywords is not as effective as it was in the past. Now, Google is looking for more from websites than what keywords it finds. With Hummingbird’s algorithm,... [...]