Google Trends is a powerful tool for identifying real-time interest and tracking keyword popularity over time, helping researchers understand current consumer interests. It provides insights into seasonal trends, geographic data, and emerging topics, making it invaluable for strategic decision-making. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Trends for Researchers’. The GSC team says, “Discover how Google Trends data can be used to research economic and health indicators. In this episode, Daniel Waisberg and Omri... [...]

A positive website user experience is essential for engaging visitors and guiding them smoothly toward desired actions, like making a purchase or signing up. It builds trust and credibility, increasing the likelihood of customer retention and conversions. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Understanding how users experience your website’. The GSC team says, “In this episode of Search Off the Record, we’re learning all about user experience research (UXR) and how getting a better understanding of how your users... [...]

by DJ Miller Any webmaster should be concerned about the site’s bounce rate because it is a direct measure of how well the site is performing. The longer people stay on the website, the more sales it will generate. There are many factors contributing to bounce rates, but the website design is one of the easiest to control. Take a look at these five flaws you should avoid in your design to reduce your bounce rate. Small or Hard to Read Typography If people can’t read the content on your website very easily, they will quickly bounce. Therefore, you need to make sure your font is large... [...]