WhatsApp marketing allows businesses to connect with customers directly through personalized messages, updates, and offers. It builds stronger customer relationships by fostering real-time, interactive communication in a convenient, widely-used platform. Digital Marketing Institute contributor Clark Boyd has published a detailed article explaining WhatsApp marketing. He says, “Instant messaging has become a central part of most people’s lives in the 2020s – whether you’re in Canada, China, or Cameroon. WhatsApp is now the world’s most popular instant messaging service with over two... [...]

WhatsApp Business API allows businesses to include interactive components in their messaging for better communication with their customers. ReadWrite‘s Aarti Nair has shared an article highlighting five five WhatsApp Business features to improve your customer experience. Nair says, “WhatsApp Business Account users can now build two types of pre-defined buttons: Call-To-Action: The call-to-action button enables users to either call a phone number or visit a website. Quick-reply: The quick reply allows users to respond with a simple text message. WhatsApp Business was rolled in 2018... [...]

Here’s some new software that may be useful to you for promoting your own business. It is also useful in selling marketing services to small brick and mortar businesses. Why? Every business you can imagine wants (and need) to be on social media. They have a problem, though. Most local small business owners have no idea how to take advantage of the benefits of sites like Facebook, Twitter etc. They know that regular posting on social media helps them grow an audience for their products and services. Posting can generate good will as well as do actual selling. Unfortunately for them, they... [...]