Wildfire & Forrester Release ‘How Social Media Is Changing Brand Building’ Report

Wildfire & Forrester have released a free report titled “How Social Media Is Changing Brand Building”. Wildfire & Forrester team says, “Social media has fundamentally changed how consumers engage with your brand. But that doesn’t mean it can replace traditional brand building. Instead, the two are inextricably intertwined. This Forrester report details how you should be using social media to: Build relationships that make your brand more trusted. Differentiate your brand through emotional connections that make the brand more remarkable and unmistakable. Nurture loyal... [...]