Wildfire has released a free report titled “The ROI of Social Marketing”. The Wildfire team says, “The ROI of social marketing is much more than financial. In this special report Forrester explains why you need to consider your social from these four perspectives to measure its full impact: Financial: Have revenues or profits increased or costs decreased? Digital: Has the company enhanced its owned and earned digital assets? Brand: Have consumer attitudes about the brand improved? Risk management: Is the organization better prepared to note  and respond to attacks or problems... [...]

Wildfire has released a free report titled “The ROI of Social Marketing”. The Wildfire team says, “The ROI of social marketing is much more than financial. In this special report Forrester explains why you need to consider your social from these four perspectives to measure its full impact: Financial: Have revenues or profits increased or costs decreased? Digital: Has the company enhanced its owned and earned digital assets? Brand: Have consumer attitudes about the brand improved? Risk management: Is the organization better prepared to note  and respond to attacks or problems... [...]