A Guide to Word of Mouth Marketing [Guide]

Word of mouth marketing leverages satisfied customers’ recommendations and referrals to spread awareness and trust about a product or service, harnessing the power of personal experiences to drive organic growth and loyalty. Digital Marketing Institute has published ‘A Guide to Word of Mouth Marketing’. The DMI team says, “Word of mouth marketing is a form of marketing that is shared organically by consumers. It happens when people ‘spread the word’ about a brand or product. This can be done in several ways and on different channels such as: Online reviews The core ingredient... [...]