WP Johnson Box for added emphasis on important text #ad

Per Wikipedia, “The Johnson Box is named after direct marketer Frank Johnson, who is credited as having first used the Johnson Box to improve response to his offers for American Heritage magazine.” You can see a copy of the original letter here: http://chiefmarketer.com/direct-marketing/frank-johnson-johnson-box-letter. You have seen Johnson boxes on sales pages all over the web. Their background is usually a contrasting color from the main background and have succinct point of information- sometimes a guarantee, sometimes a testimonial, etc. They are effective for highlighting key... [...]