Why the missing “S” in HTTPS will hurt your site #ad

Google wants you to be ‘HTTPS’, a secure site. Secure sites are critical to visitor safety, and Google wants to only send traffic to safe sites. If you want to continue getting traffic from Google you need to make sure you can show people (and Google) an HTTPS URL. If Google says your site’s not secure, how will your visitors react? Naturally, you will see lost visitors and lower conversions. This is an urgent problem because beginning in January 2017, Google Chrome starts adding warning labels for any websites asking for passwords and/or credit card information without having... [...]