The WordPress defaults are “plain vanilla”, ordinary, and, some might say, ugly. If you want to make your website stand out from thousands of other WordPress sites, you need to beautify it. Of course, beauty isn’t at the heart of your site; the heart is your content. And, of course, in websites, as in life, beauty is only skin deep. But the appearance of your site matters. That’s what makes people stop and take a look at your content. If your site uses the same Arial font everyone else uses, that doesn’t attract attention. If your site is all text, that limits people’s... [...]