Eight Strategies for Crafting Compelling Landing Page Copy

A landing page is a specific web page that a visitor “lands” on after clicking a link or advertisement. It is designed with a focused objective, typically to convert visitors into customers, subscribers, or leads. Unlike other pages on a website, a landing page is specifically created for a marketing or advertising campaign. HubSpot has published an article ‘8 Must-Have Tips for Writing Landing Page Copy That Converts‘ written by Neil Patel. He says, “Conversion copywriters — the people who write landing page copy that converts readers and delivers sales —... [...]