Persuasiveness is one of the most important ingredients of your marketing content. It can help you move beyond lead generation and help make more sales. Social Media Examiner’s Michael Stelzner has published an article featuring a three-step framework to write great marketing content. He says, “It’s called the Writing GPS Framework. Just like the GPS in your car, it’s going to steer you through your next piece of written content—finding shortcuts, avoiding the crowds, and making your journey much more pleasant. The Writing GPS Framework The Writing GPS Framework is designed to... [...]

Social Media Examiner has published a new video ‘Writing Marketing Content: A Proven Framework’ featuring Ann Handley. The SME team says, “Wondering how to write marketing content easily? Looking for a step-by-step model? Discover how to create written content that helps businesses.” Social Media Examiner  [...]