Three Writing Strategies to Build a Loyal Audience

A persuasive copy can help you move closer to your audience and initiate the desired action. Copyblogger’s Sonia Simone has published an article featuring three types of tones you can use in writing to build loyal audiences. She says, “We’ve got handy writing techniques like word choice, story, and connotation to help us master tone. Because when you get the tone right, you start to resonate with the perfect audience for your product or service. Then your content can really start to shine. Tool #1: The words you choose All careful writers know that there’s no such thing as a true... [...]