The latest article on Business Insider is titled “Facebook’s Demographics Show Why No Other Social Network Can Match Its Potential For Marketers”. Cooper Smith says, “Who’s on Facebook? The short answer, of course, is everyone. And that’s why every company and brand needs to seriously consider a major presence on the platform, as well as a Facebook-specific content strategy. But digging into the demographic data reveals more specific and compelling reasons why marketers should be active on Facebook, such as the fact that despite recent news coverage about how... [...]

The latest article on Business Insider is titled “Amazon Was The Best Perceived Brand Of 2013, And No Other Tech Company Even Came Close”. Richard Feloni says, “According to more than one million interviews conducted by YouGov Brand Index, Amazon was the most highly regarded brand in the United States last year. Google, which came in at No. 10 in 2012 and No. 4 in 2011, did not even rank. A YouGov BrandIndex representative told Business Insider that when Edward Snowden‘s NSA leaks shocked the world in June, “every major Internet company took a big perception nosedive.”... [...]

The latest article on Business Insider is titled “Yahoo Restructures Their Ad Services, Significantly Affecting Tumblr”. Richard Feloni says, “Yahoo announced a revamped Yahoo Advertising at the Consumer Electronics Show yesterday. The new Yahoo Advertising will boost TumblrSponsored Posts by allowing advertisers to better target their native ads according to gender and location. Yahoo will now be charging based on a cost per engagement model, meaning ad pricing will be based upon the number of Reblogs, Likes, followers, and clicks made directly from the sponsored content. YouTube launched an... [...]

The latest article on Business Insider is titled “Facebook Is Putting The Fate Of Its Advertisers In The Hands Of Its Users”. Richard Feloni says, “When Facebook announced in December that its algorithm change would prioritize “high-quality content,” publishers and advertisers waited to see what that actually meant. Well, CEO Mark Zuckerberg confirmed that those surveys in your News Feed may be more important to the company than you think. Facebook users themselves will be determining what is “high-quality” and what is not, at least partially“. Facebook... [...]

The latest article on Business Insider is titled “Malware Attack Hits Thousands Of Visitors To Yahoo.com”. Paul Szoldra says, “Two internet security firms have warned that hundreds of thousands ofYahoo.com visitors may have encountered malware from Yahoo’s advertising servers, The Washington Post reports. In a blog post on Friday, Netherlands-based Fox-IT wrote that it “detected and investigated the infection of clients after they visited yahoo.com.” Some advertisements displayed to Yahoo visitors – which are served from ads.yahoo.com – were... [...]