This is a reminder about the Adweek webinar to be held on April 25, 2024.  YouTube advertising offers businesses a vast platform to reach diverse audiences through video content. With targeted ads and analytics, it enables precise audience engagement and measurable ROI. Adweek is hosting a webinar ‘ Make a Measurable DEI Impact Through YouTube Ads’ on Thursday, April 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how leading brands are addressing some of the DEI challenges on YouTube, building successful impact strategies that are measurable, from leaders at Kellanova,... [...]

YouTube advertising offers businesses a vast platform to reach diverse audiences through video content. With targeted ads and analytics, it enables precise audience engagement and measurable ROI. Adweek is hosting a webinar ‘ Make a Measurable DEI Impact Through YouTube Ads’ on Thursday, April 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how leading brands are addressing some of the DEI challenges on YouTube, building successful impact strategies that are measurable, from leaders at Kellanova, Starcom, Culture Genesis and Pixability. You’ll find out: Best practices... [...]

A call-to-action (CTA) overlay is an interactive element that appears over an ad and can help drive clicks to your website. An overlay appears when the video starts, and collapses into a thumbnail image after 15 seconds. HubSpot contributor Tristen Taylor has published an article on using YouTube’s call-to-action overlay ads. He says, “They’re relatively small and inoffensive to the viewing experience and leave enough space to garner the attention of various potential customers. And making them isn’t a challenge, let’s get into it. How to Create YouTube Overlay Ads 1. Create... [...]

Advertising on YouTube can help you reach a wide range of people who consume a lot of video content online. With the right ads, you can get the desired ROI from your investment. Social Media Examiner contributor Anna Sonneberg has published an article highlighting 10 ideas that can help you achieve better results from YouTube ads. She says, “From software demos to eCommerce promos, YouTube in-stream ads come in all shapes and sizes. So how can you create a YouTube video ad that resonates with your audience? Use the 10 examples below to guide your next YouTube ad campaign. #1: Share Engaging... [...]