Search Engine Journal contributor Matt G. Southern has published an article featuring YouTube Algorithm Insights from YouTube’s Creator Liaison Renee Ritchie. She says, “In a recent discussion on The Editing Podcast, Rene Ritchie, YouTube’s Creator liaison, offers insightful commentary about YouTube’s algorithm and how creators adapt their strategies. Don’t Blame The Algorithm, YouTube Says Ritchie dispelled a common misconception among video creators that the algorithm alone decides the success or failure of a video. He explained that the creator and the audience are just as... [...]

YouTube algorithm has a complex set of rules and data that determines how video content is ranked in its search results. Search Engine Land contributor Zoe Ashbridge has published an article explaining how the YouTube algorithm works and what marketers need to know. She says, “Naturally, a social media algorithm is designed to provide the most relevant and engaging content to its users. However, an algorithm will always work in favor of a company’s policies, values and mission statements. YouTube tells us that at the heart of their approach are four Rs, which aim to: Remove content that... [...]