SEJ Highlights 20 YouTube Algorithm Facts

The YouTube algorithm is designed to maximize viewer engagement by recommending personalized content based on user behavior and preferences. It plays a crucial role in video discoverability, impacting creators’ visibility and audience growth. Search Engine Journal contributor Matt G. Southern has published an article featuring 20 facts about YouTube’s algorithm. She says, “Early on, YouTube ranked videos based on watch time data, assuming longer view durations correlated with audience satisfaction. However, they realized that total watch time alone was an incomplete measure, as viewers... [...]