The Google Analytics platform is immensely helpful in interpreting the effectiveness of your websites and the campaigns that you run to promote your products and services. The Social Media Examiner contributor Chris Mercer has shared a step-by-step guide to help you use Google Analytics to analyze and assess the effectiveness of your YouTube marketing. On analyzing your YouTube channel traffic, Mercer says, “When your channel has lots of users, Google Analytics reports can tell you how people find and use your YouTube channel. You see this information by first making sure your filtered... [...]