An effective YouTube video strategy can help you to grow your following and boost promotional efforts. Search Engine Journal’s Natalie Hoben has shared five ways to help you use Google Trends to create a strong YouTube strategy. She says, “Google Trends can provide a wealth of insights that can help guide keyword and content strategies. In this article, you will learn a few ways to use Google Trends to help gain insights for YouTube and your video content strategy. What Does Google Trends Data Represent? There is a good amount of confusion over what data is actually represented within... [...]

When it comes to online video – you think of YouTube. A strong video marketing strategy backed by YouTube, can help you to enhance your online reach and improve the conversion rate. On BuzzSumo, Ann Smarty has shared four tips to create a well-optimized YouTube marketing strategy for your business. She says, “If you optimize your videos for organic rankings, you get both views and engagement, and that’s what YouTube needs to start suggesting your videos to more and more of its users. In other words, this YouTube strategy basically consists of the following steps: Create videos targeting... [...]

You can create a powerful sales machine with your YouTube video content. By creating compelling video content with appealing content, you can grow your online sales. Entrepreneur magazine has published a new video ‘How to Leverage the Power of YouTube’ featuring Sean Cannell, founder of Think Media. James McKinney says, “Cannell explains how leveraging video content on YouTube is not just for global businesses. Video content on YouTube can positively impact local businesses, from the local restaurant to the local counter installer. Too many small business owners have chalked... [...]

Social Media Examiner has published a new video ‘Updates to YouTube Ads, Video Distribution, and Analytics’ featuring Jeff Sieh and Grace Duffy. Watch this video to learn about the changes in YouTube advertising. The SME team says, “On this week’s Social Media Marketing Talk Show, Jeff Sieh and Grace Duffy explore YouTube’s new analytics overview summary, insights into video distribution, and updates to ads products. We also cover the impact of the CCPA roll out on Facebook ad targeting. Special guests: Ed Lawrence, Susan Wenograd”. Watch the video here. Social... [...]

A wider presence on YouTube can help you to gain more audience resulting into increased customers. With a combination of quality content and attractive video, you can increase your YouTube views. Ahrefs contributor Si Quan Ong has shared 14 ways to help you get more video views on YouTube. Quan Ong says, “Since joining YouTube in 2015, we’ve racked up over 6.1 million views. In this post, I’ll share 14 proven tactics that helped us get more views on YouTube. 1. Niche down YouTube makes money from ads. Therefore, it is in their interest to keep people on their platform so they can show... [...]

YouTube Stories are collection of short videos. With this format you can create multiple videos on a single topic and keep them viewer-friendly with short length. Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘YouTube Stories: Success Tips From a Top YouTuber’ featuring Evan Carmichael. Stelzner says, “Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features? To explore how to use YouTube Stories and the YouTube Community... [...]

By integrating YouTube into your marketing strategy, you can get an opportunity to get your products and services discovered and to connect with your target audience via video. According to the State of Inbound 2017 Report, video content is cited to be the top disruptor in the marketing world. Social Media Examiner contributor Michael Stelzner has published a new podcast episode ‘How to Ensure People Watch Your YouTube Videos’ featuring Brian G. Johnson. Stelzner says, “Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end? To... [...]

Your strong presence on social media can help in establishing your authority and enhance your business. Social Media Examiner team has published a new podcast episode ‘How to Use YouTube and Instagram to Establish Authority’ to help you rightly use YouTube and Instagram for better marketing. Michael Stelzner says, “Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, I interview Amanda Horvath on the Social Media Marketing Podcast. Amanda is... [...]

Vine is a free app for iPhone, iPod Touch and a host of Android devices. It has grown explosively, and now it’s the way most people share videos with their friends. With Vine, people string together 6-second clips (usually funny) into a longer video called a vine. The videos people create with Vine tend to go viral because Vine users are really loyal and even fanatical. Wherever there are fanatical fans, there’s an opportunity for marketers. Six Second Blaster by Romanian marketer Vlad M. is designed to help you take advantage of this Vine craze, making your own videos go viral. Imagine... [...]

The latest ‘Econsultancy’ blog post is titled “Further advice on YouTube strategy for brands”. Christopher Ratcliff says, “Even after seven years of YouTube’s existence, brands still aren’t making much of a dent in the ‘YouTube 5,000’, an elite group of channels with at least 43m views each. Theoretically brands have a much greater advantage than your average YouTuber as they have more money to produce content, however according to Touchstorm’s latest study, The Touchstorm Video Index, only 74 of the YouTube 5,000 channels are from brands. In November... [...]