Getting started with YouTube video ads is easier than ever. By following the right steps, you can create rewarding ads. Search Engine Journal contributor Lisa Raehsler has published ‘The Complete Beginner’s Guide To YouTube Video Advertising’. She says, “First, let’s take a look at the video assets you have available. Do you have current video ads you can use? Any reworking/editing existing videos? Or do you need to create new ones with a video producer or use templates? Content of the video: For ads, the video should start out fast and keep the user’s attention. A... [...]