Search Engine Journal founder Loren Baker has published a new episode of the Search Engine Show podcast ‘Google and the Rise of Zero Click Searches – What Does it Mean For Your Business?’. He says, “What is Zero Click? And how does it affect businesses and their SEO/PPC strategies? Semrush’s Marcus Tober joins me on the SEJ Show to discuss Semrush’s recent Zero Click study and how this fits into a growing trend in Google. Get insights on how Zero Click reshapes expectations of traffic, multi-touch attribution, and other traditional Google KPIs.” Search Engine Journal  [...]

Zero-click searches are search engine result pages that Google displays at the top of its search results. It answer to a user’s query. These results satisfy the user’s intent without having to actually click on any search result links. Forbes contributor Kevin Indig has shared three ways to help you deal with zero-click searches. Indig says, “For roughly 20 years, companies got good free and paid traffic on Google. Entire businesses and industries were built on a platform that’s now created challenges for sustained success. From Search To Answer Engine The pivot away... [...]