Search Engine Journal contributor Adam Riemer has published an article answering the question ‘Should You Focus On Zero Search Volume Keywords?’. He says, “And the answer is yes, you should focus on zero search volume keywords when it makes sense for your company. Here are four examples to make the business case if you’re being asked, “Why would we focus on questions that nobody is searching for?” You build a site structure. Customers could be asking, and this provides a solution to both them and future customers. It is cheaper to remarket to someone than to pay for all... [...]

Zero search volume keywords are hyper-focused long tail queries for which tools cannot provide data on search history, or have low search volume. Search Engine Journal contributor Adam Riemer has published an article explaining when to focus on the zero search volume keywords. He says, “Here are four examples to make the business case if you’re being asked, “Why would we focus on questions that nobody is searching for?” 1. You’re Building A Site Structure On ecommerce sites, and sites built for branding, the amount of core website pages and content is normally limited. By having... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Zero Search Volume Keywords’ featuring Mark Williams Cook. The Rank Ranger team says, “Do you ignore zero volume keywords? If so, that could be a big mistake. That’s what I’m discussing today with a man who has 16 years of experience in SEO, having previously worked as a full time affiliate making and flipping websites. He’s currently the director of Candour, a digital agency based in Norwich in the UK. And he’s also the founder of Also Asked, a keyword research tool that served over... [...]