Copywriter’s Blueprint: the most productive marketing skill #ad

The most productive copywriters – people like John Caples, Robert Collier, and Maxwell Sackheim in days gone by; Robert Bly, Frank Kern, David Garfinkel, and others today – are able to sell millions of products and become quite prosperous themselves. It all comes through their ability to write advertisements that are so intriguing that readers read them all the way through, looking for answers to their problems. Being able to write like that is a skill every marketer can use. You could have an excellent product and a collection of good bonuses but still not have the sales you are hoping... [...]