A technical SEO audit is a detailed analysis of the technical aspects of a website related to search engine optimization. Search Engine Journal has published the ‘Technical SEO Audit Workbook’ to help you perform an in-depth audit by gathering all the data and resources you need in one place. The SEJ team says, “This comprehensive audit template and ebook guide is the complete package to help you refine your auditing process – and it’s full of as-you-go references and advanced tactics. Use the template to: Track the progress of your technical and on-page SEO audits. Monitor... [...]

Technical SEO is one of the most important parts of SEO. If you are sound with technical SEO, you can achieve the best results in the form of web traffic. MOZ has published a new Whiteboard Friday episode ‘Prioritizing Technical SEO Fixes’ featuring Ola King. The MOZ team says, “Faced with so many SEO tasks to worry about, how do you know which ones to prioritize? In today’s episode of Whiteboard Friday, Ola takes you through the important technical SEO fixes that should be a the top of your audit list.” MOZ  [...]

Search Engine Land has published a new video on pagination, technical SEO & community featuring Patrick Stox. Barry Schwartz says, “In our interview, besides for joking around probably a bit too much, we talked a bit about some technical SEO topics. We covered how Google surprisingly dropped the rel=next/prev support, we spoke about how it came to a surprise of almost everyone and how pagination has been a tough technical SEO challenge for many. Patrick devotes a lot of his time to helping the SEO community through his speaking engagements, the TechSEO Reddit sub-forum, the TechSEO Slack... [...]

Google continues to update its search algorithm in order to provide a better search experience to its users. You can improve the amount of organic traffic you receive by understanding these changes and adjusting your SEO strategy accordingly. The Botify Team has interviewed a group of SEO experts, and together they have answered 13 questions related to the recent search algorithm updates and volatility in the SERPS. These questions have been answered by the following experts: Shawn Huber, SEO Manager at T-MobileTim Resnik, Head of SEO, Product at WalmartLaura Giuliari,... [...]

Search Engine Optimization (SEO) is alive and well. It’s just harder than ever before. Originally, people who thought about and experimented with improving their site ranking were rare. Almost anything they did to try to improve their rank worked because most webmasters did nothing. Today, though, the value of optimization is well-known, so almost all sites do things to gain an edge in the search engines. When everyone does it, then whatever “it” is, it’s no longer a differentiator that makes a site stand out. That’s why Backlink Flood was released by Alex Smith, to... [...]

Managing SEO on your own is a big challenge and you need to keep observing the search engine algorithm changes to cope with the current trends. To help webmasters and marketers deal with the technical SEO, MOZ columnist Dominic Woodman has shared an eight-point checklist for debugging technical SEO problems. Dominic says, “Occasionally, a problem will land on your desk that’s a little out of the ordinary. Something where you don’t have an easy answer. You go to your brain and your brain returns nothing. These problems can’t be solved with a little bit of keyword research and... [...]

Laura Forer says, “We’ve written about trends in SEO and Google’s search algorithm updates, and today’s infographic continues our SEO theme by focusing on the technical aspects of the practice, thanks to an infographic released by Ice Cube Marketing. The architecture of your website is key in helping Google crawl your site easily, and the infographic outlines the structure your website should follow. The infographic also explains tools that are available to help your SEO efforts, such as Google Webmaster Tools, PageSpeed insights, and Screaming Frog. And it lays out clear... [...]