TikTok content thrives on creativity, authenticity, and engagement, making short-form videos a powerful tool for storytelling and marketing. From trends and challenges to educational snippets, brands and creators can leverage TikTok’s algorithm to reach massive audiences. HubSpot has published an article featuring the TikTok content trends to watch in 2025. Erin Pennings says, “TikTok content trends often seem to emerge randomly — and surprising things gain popularity. The more specific a TikTok trend, the shorter its staying power. For example, if people are using a specific sound and... [...]
Archive for the 'TikTok Marketing' Category
TikTok SEO involves optimizing videos with relevant keywords, hashtags, and engaging content to improve visibility in search results. By leveraging trends, captions, and user behavior, creators can enhance discoverability and reach a wider audience. The latest ‘HubSpot Marketing’ video is titled ‘TikTok SEO Tutorial – Optimize your Business Page’. The HubSpot team says, “Want to get discovered on TikTok? This step-by-step guide reveals 10 proven SEO tactics to help your business content rank higher and reach the right audience. Perfect for business owners,... [...]
The latest ‘HubSpot Marketing’ video is titled ‘How to Get More Views on TikTok – 18 Ways to Grow your Audience’. The HubSpot team says, “Want to double your TikTok views and build a loyal audience that sticks around? In this comprehensive guide, I’m sharing 18 proven strategies to help you unlock TikTok’s full potential – from mastering the algorithm to future-proofing your social media presence”. HubSpot Marketing [...]
Search Engine Journal contributor Shelley Walsh has published an article featuring the most important TikTok trends to watch in 2025. She says,”We’ll be looking at the macro trends we’ve seen swaying TikTok over the start of 2025, as well as some specific examples you can start to use. As always, if you’re going to get involved with a trend or meme, your approach needs to feel authentic to both the format and your brand. 10 TikTok Trends For 2025 Here are some of the most popular recent trends, from the relatable to the absurd. While many work best for solo creators or social media... [...]
Search Engine Journal has published ‘TikTok Marketing: An In-Depth Guide For Brands’. Shelly Walsh says, “In this article, we will be looking at how businesses can get started using TikTok for marketing and how you can take full advantage of this short-video platform for your brand. Why Use TikTok For Marketing? TikTok exploded onto the social media scene in the U.S. back in 2018. It had a rapid increase in users and became the fastest-growing social media platform seen so far. Now, with over 1.6 billion monthly active users, TikTok has become the fourth most popular platform. TikTok... [...]
By 2025, TikTok marketing is expected to focus on hyper-personalized content and advanced AI-driven analytics for precise audience targeting. Brands will leverage immersive trends, influencer collaborations, and shoppable videos to boost engagement and sales. Search Engine Journal has published ‘TikTok Marketing: An In-Depth Guide For Brands’. Shelley Walsh says, “We will be looking at how businesses can get started using TikTok for marketing and how you can take full advantage of this short-video platform for your brand. Why Use TikTok For Marketing? TikTok exploded onto the social... [...]
Content Marketing Institute has published a new video ‘TikTok: The Final Countdown?’. The CMI team says, “A federal appeals court in Washington, D.C., upheld the law that would ban TikTok in the U.S. Both sides of the issue are positioning the ban as a First Amendment concern, but will the clock truly run out for this powerful new marketing platform? Robert Rose recommends pausing on any plans to pivot around TikTok, as there are a lot of moving parts to unwind before the matter is fully settled.” Content Marketing Institute [...]
TikTok Ads are crucial for businesses to reach and engage with a vast, diverse audience through creative, short-form content. They drive brand awareness, foster authentic connections, and deliver measurable results in a highly interactive digital space. HubSpot contributor Ramona Sukhraj has published an article featuring 10 of the best TikTok ad examples. She says, “While TikTok’s future is still uncertain — it’s already banned in several countries and is on the verge of the same fate in the United States — its marketing potential can’t be denied. Marketers report that... [...]
In 2024, TikTok marketing leverages AI-powered personalization and interactive ads to drive deeper user engagement, with brands focusing on creator partnerships to boost authenticity. Enhanced e-commerce integrations and in-app shopping features make it a powerful platform for direct sales. Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘How a Legacy Brand Ran with Their TikTok Boom‘ This episode covers the following: The story behind the Spice Village revival and the importance of social listening How an unexpected TikTok virality took Lenox... [...]
TokMate lets you use TikTok for real marketing. If you are like many of our readers, you may have overlooked TikTok as a marketing platform. We have. It has always seemed too frivolous to us. And maybe for some subject matter, it still is. At first, it appeared to be merely a platform for silly antics and youth-centric memes. TikTok now appeals to a broader audience, reaching beyond Gen Z to Gen X and even Baby Boomers. Businesses are increasingly using TikTok to connect with potential customers, and, since TikTok is free to all, they are leveraging its organic reach without the expense of paid... [...]