TikTok, with its rising popularity, has been showing higher engagement rates from the app’s followers than other social media platforms. With the right marketing plan, you can grow your business with TikTok. HubSpot has published a new video ‘Master TikTok Marketing For Your Business’ to help you learn the art of TikTok marketing. The HubSpot team says, “TikTok Is one of the fastest growing social media platforms. It recently beat out YouTube for average watch time in the U.S. and U.K. Mastering TikTok marketing is a great way to get your brand in front of new people, and... [...]
Archive for the 'TikTok Marketing' Category
TikTok reflects a key social media trend for creativity and collaboration amongst young audiences. That is why marketers and businesses choose TikTok for marketing and advertising. HubSpot contributor Pamela Bump has shared eight TikTok marketing examples to inspire your brand in 2022. She says, “Although TikTok might feel like a hub of strange posts, its popularity and video-driven content provide a variety of unique marketing opportunities. Marketers can leverage TikTok in three main areas: 1. Influencer Marketing A great way to leverage TikTok is by engaging with the influencer community.... [...]
Social media platforms give you an opportunity to enhance your online reach. By creating a strong social media strategy, you can continue to grow the reach of your business. Social Media Examiner’s Lisa D. Jenkins has shared four ways to help you use TikTok Promote to reach new audiences. She says, “After months of testing, TikTok has released its new Promote feature, which allows you to promote your organic videos to reach new audiences. This is exciting news for anyone looking to find their target audience without their organic reach getting penalized or shadowbanned. TikTok may even... [...]
TikTok provides marketers with a level playing field when it comes to online reach and engagement. Its algorithm allows you to promote your business using video content. Search Engine Journal contributor Ilya Cherepakhin has published an article highlighting eight TikTok power features and benefits for digital marketers. He says, “Read on for eight compelling reasons and ad features that will give you the confidence to pursue TikTok or to double down, if you are already live on TikTok. 1. TikTok’s Superior User Engagement While many tout TikTok’s fast-growing user base, it is the high... [...]
Advertising on TikTok can help you reach a different segment of the social media population. Search Engine Journal contributor Rebekah Dunne has included four TikTok ad best practices, originally shared by TikTok. She says, “TikTok saw the following best practices improve impressions compared to other video ads that didn’t set them. Video Resolution Of At Least 720P 83.19% of the platform’s top-performing videos have a minimum of this resolution. Having this as a benchmark means that you could increase impressions by 5.39% Vertical Aspect Ratio Of the top-performing videos on TikTok,... [...]
TikTok has announced the launch of lead generation ads to help businesses reach and drive customer acquisition with ease. TikTok announcement: “Lead Generation starts by making it easy for users to fill out a form and provide their information (e.g. Name, Email, Phone) in order to signal their interest in that particular product or service. Additionally, basic information that our users provide to TikTok can also be automatically populated for an efficient experience between the business and user”. TikTok’s ‘Lead Generation Ads’ Press Release [...]
Search Engine Journal has published a new podcast ‘Pinterest, Snap, TikTok Targeting & Ad Options’ featuring Akville Defazio. Brent Csutoras says, “Looking for great ad opportunities on social networks other than Facebook? Learn all about the targeting options, ad placements, best practices, and caveats within Pinterest, Snap & TikTok. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker (00:09): Everybody. This is Loren Baker. Welcome to the search engine journal show with me today. I have a very special guest longtime friend... [...]
Social Media Examiner has published a new video ‘How to Use TikTok to Grow Your Other Social Channels’ featuring Keenya Kelly. The SME team says, “Are you growing a following on TikTok? Wondering how TikTok can help you grow all your social channels? TikTok expert Keenya Kelly explains how to use TikTok to grow your following on Instagram and YouTube. Discover tips to promote other social media profiles on TikTok, and deliver calls to action that prompt people to find you on your other social profiles. You’ll also find out how to use TikTok to grow your email list”. Social... [...]
Social Media Examiner has published a new video ‘TikTok Content: Creating Videos the Algorithm Loves’ to help marketers create attractive TikTok video content. The SME team says, “Want more exposure on TikTok? Wondering how to get your TikTok videos onto the For You page? Video expert Matt Johnston shares how to optimize your videos to achieve mass organic exposure on TikTok. Discover the five signals TikTok uses to assess your videos and how to use those same signals to identify content you can model on again and again. You’ll also learn how to optimize the structure of your... [...]
Social Media Examiner has published a new video ‘TikTok Live: How to Livestream Your Way to More Business’ featuring Keenya Kelly. The SME team says, “Want to generate more sales from TikTok? Wondering how going live on TikTok can help? TikTok expert Keenya Kelly shares how to grow your business with TikTok Live. Discover a 5-step scripting structure to plan your TikTok Live broadcasts. You’ll also learn how to manage questions from viewers and when to deliver your call to action. Finally, find tips for planning a livestream content calendar that supports your business goals... [...]