FRCTL contributor Domenica D’Ottavio has published an article highlighting useful data-backed digital marketing predictions for 2021. She says, “In a combined effort, Fractl and Semrush examined global search traffic data and global organic traffic data from 2019 and 2020 for this study. We analyzed the available organic traffic information of the Top 20 Clutch agencies across nine categories: Digital PR agency Content marketing agency PPC agency Email marketing agency Social media marketing agency SEO agency Influencer marketing agency Full-service agency Branding agency”. 2021... [...]

Shar VanBoskirk says, “I am happy to announce the latest release of Forrester’s five-year digital marketing forecast, a data-rich tool for budgeting, benchmarking, and identifying key trends to watch as you set your 2015 strategic plan.  What you need to know: US Digital marketing spend will top $100 billion in five years.  Just think about how big that is.  By 2019 in the United States, digital will be almost twice as large as it is now.  It will be about $13 billion more than television advertising, and it will count for 35% of all advertising spend. Growth is healthy but... [...]