Virtual reality marketing involves brands promoting themselves and their products using virtual and augmented reality technology. Technology creates a fake but realistic environment. Sometimes VR marketing is visual, and sometimes it’s multi-sensory, depending on the device. HubSpot contributor Branden Becker has published an article highlighting nine virtual reality marketing examples. He says, “Seeking inspiration for your own VR marketing campaign? Look no further. Below are nine of our favorite VR marketing campaigns and how they served the company’s marketing strategy. 1. Gucci... [...]

Augmented Reality(AR) and Virtual Reality(VR) technologies are here and giving sales and marketing unrivaled opportunities to deliver an exceptional buying experience and competitive edge. Bigtincan is hosting a webinar ‘Augmented and Virtual Reality is Taking the Buying Experience of the Future to the Next Level’ on Wednesday, June 22, 2022, at 2.00 pm ET. The Bigtincan team says, “The possibilities are seemingly endless from bringing products to life through 3D models, immersing buyers in virtual sales rooms, and giving more product details through the lens of an iPhone. Join... [...]

VR is an essential part of the marketing strategy anyone designs. It helps you provide a personalized experience to your customers. HubSpot columnist Amanda Zantal-Wiener has shared five VR Marketing that can help marketers to plan their 2018 campaigns. Amanda says, “The holidays are coming, and I’m feeling cheerful. So, I’ll do you a solid: I won’t lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. But, in the spirit of giving, I will share the following fun facts: By 2020, the economic impact of virtual and augmented reality... [...]

Virtual reality is evolving fast with the launches of devices such as Oculus Rift, Google Daydream view, Samsung Gear VR and others. When it comes to marketing in the VR world, its key advantage is personalized targeting. ReadWrite columnist Brad Phaisan has listed five strategies to do VR marketing. Phaisan says, “As a major VR platform serving VR marketing campaigns for top brands, we’ve come up with a simple guide to best practices for marketers from our extensive experience. Here are our 5 rules: #1: Launch standalone virtual reality apps Launching a standalone app gives you the ability... [...]