Google is willing to share its computing power and its knowledge of what is important to website traffic with any webmaster/ site owner who wants a better performing website for their business. And, of course, Google’s knowledge about the web beats yours and mine and your mentor’s put together. Google Analytics allows you to understand what type of content and marketing messages make your customers respond and become fans. You can use this type of information to come up with offers, products and services that your customers will gravitate toward. Do you want the power of Goggle’s... [...]

Jeff Rajeck says, “To many brands, web analytics is all about reporting. They use their website data to see which pages are popular, track their site’s bounce rate, and understand the customer journeys which drive conversions. But in 2017, argues Tealium’s Andy Clark, we will see the role of web analytics greatly expanded. It will, he states, be used both to enhance external communications as well as internal analysis. According to Andy, in 2017 we will see brands: 1. Combine web analytics with marketing automation for a 360-view of the customer In the past, customer views to... [...]