Attracting active participants to the webinars you host – is a challenge. You can do it with proper promotional campaigns. MarketingProfs contributor Robert Strobl has published an article featuring useful webinar invitations examples and best-practices. He says, “Webinars are powerful communication and promotional tools—perhaps the most effective method for effectively promoting a message to a target audience. No other method is more engaging, further-reaching, or as cost effective to set up. Webinar invitations should answer the questions of what, where, who, and why, usually... [...]

One thing almost all internet marketers need is a website (the exceptions being those who use only social media accounts or email accounts to market their products or services, and one thing needed for a website is hosting. Naturally, we want to have the lowest cost hosting that will actually meet our needs. There are hundreds (possibly, thousands) of hosting services around the world to choose from. We know the dangers of choosing the lowest bidder to host your site. When ownership of IM NewsWatch transferred in 2011, we also changed hosting company to one that, despite the appearance of substantial... [...]

ON24 has released the ‘2017 Webinar Benchmarks Report’. The report features webinar hosting and marketing tips for marketers based on more than 16,000 webinars. The ON 24 teams says, “For this report, ON24 looked at more than 16,000 webinars delivered by over 1,000 organizations from around the world to detail the entire lifecycle of a webinar, including webinar promotion and registration metrics, webinar interactivity metrics, audience viewing habits, and both live and on-demand attendance and conversion metrics. Inside this report from ON24 you will discover: the best time... [...]

Webinars help marketers get traffic and convert prospects into customers. Recently Entrepreneur writer R. L. Adams shared a 12-step plan to plan and host a successful webinar. Now, Entrepreneur’s VIP contributor Dustin Mathews has shared four steps to creating an ultimate webinar. Mathews has focused his tips on traffic, registration, building excitement and presentation. Talking about traffic, Mathews says, “Just as you have to invite and motivate people to come to a meeting at a physical location, you have to invite and motivate your audience to come and watch your webinar. There’s... [...]