A website URL, or Uniform Resource Locator, is a string of letters and numbers that leads to a website. It’s the address of a specific webpage or file on the internet. Semrush has published ‘What Is a URL? A Complete Guide to Website URLs’. Tushar Pol says, “A URL points your browser to the exact spot—be it a webpage or file—that you want to view. This matters because there are billions of resources across more than a billion websites. URLs uniquely identify each one, from your homepage to your dog’s Instagram account. And get you where you want to go. This benefit... [...]
Archive for the 'Website Design' Category
A website’s homepage is important because it’s the first page visitors see when they navigate to the site. It’s also the page that receives the most views. Search Engine Journal contributor Roger Montti has published an article answering the question ‘Are Homepages The Most Important To Google?’. He says, “The home page used to be considered the most important page of a website in the early days of SEO because everyone obtained links from directories and reciprocal linking which overwhelmingly resulted in home page links. That in turn made the home page... [...]
Used properly, pop-ups can increase sales. Smart Pop-Up Sales Machine, today’s MyNams December Deal, shows you how to use them correctly. As David Perdew the founder of MyNAMS, points out, pop-ups can significantly increase conversion rates, turning casual website visitors into leads and customers. He lists five examples of times when Pop-ups can boost your earnings or customer satisfaction: ➤ Pop-ups can significantly increase conversion rates, turning casual website visitors into leads and customers. ➤ Offering valuable incentives through pop-ups, you can rapidly grow your email list,... [...]
Website architecture is the process of planning and designing the technical, functional, and visual components of a website. It’s a foundational principle of technical search engine optimization (SEO). Search Engine Journal contributor Adam Heitzman has published an article featuring seven website architecture best practices for SEO. He says, “Keep in mind the following best practices when designing your site layout. 1. Map Out Your Website Taxonomy When planning your site, you need to think carefully about how you categorize your pages. Creating a neat category taxonomy is especially... [...]
Web design is the process of planning, conceptualizing, and implementing a website. It involves many different skills and disciplines. Google Search Central has published a new video ‘Which aspect of my site should I focus on?’ explaining how to improve your website. The GSC team says, “In this episode of Search, Martin, Gary, and John discuss aspects of SEO that website owners often overlook. From overall quality to more technical aspects, The Search team talks about where they focus on their SEO work and why the details add up to a better SEO experience.” [...]
A website builder is a tool or platform that allows users to create websites without needing to code or program. Website builders are beneficial for small businesses that want to establish an online presence. HubSpot contributor Caroline Forsey has published an article featuring six free website builders for 2023. She says, “When trying to find the best website builders for this post, I considered workflow to be the most important factor. Is it easy to set up a website from the start, or do you need extensive time and experience to do it? Chances are, if you’re looking for a free website... [...]
A sitemap is a file that lists the URLs of a website’s pages. Sitemaps can help search engines understand a website and locate specific pages. They can also help users navigate a website. Google Search Central has published a new video ‘3 tips for setting up a sitemap’ explaining how to setup a sitemap. The GSC team says, “Learn how to set up a sitemap for your website to let Google Search know about all your pages. In this episode of SEO Made Easy, Martin Split shares 3 tips to help make the most out of your sitemaps.” [...]
This is a reminder for the SEJ webinar to be held on October 11, 2023. With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want. Search Engine Journal is hosting a webinar ‘How To Perform Website Experiments’ on Wednesday, October 11, 2023, at 2.00 pm ET. The SEJ team says, “We’ll show you the step-by-step process for conducting experiments on your website, so you can get the important data you need to keep your website strong. You’ll learn: The best time to run an experiment... [...]
With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want. Search Engine Journal is hosting a webinar ‘How To Perform Website Experiments’ on Wednesday, October 11, 2023, at 2.00 pm ET. The SEJ team says, “We’ll show you the step-by-step process for conducting experiments on your website, so you can get the important data you need to keep your website strong. You’ll learn: The best time to run an experiment to get the most informative data. What to do when you don’t see... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Effective Website Redesigns: How To Avoid Costly Mistakes’ featuring Janet Mesh. Loren Baker says, “Website redesigns are a necessary component for marketers. But with so many elements going into an effective redesign, do you know what to focus on to develop a solid plan from the start? Join us and hear from Janet Mesh, CEO and co-founder of Aimtal, as she and Loren Baker, our founder and host, break down the ways to effectively launch a website redesign using Webflow and HubSpot,... [...]