Design is an ultimate tool that helps you to capture the attention your web visitors and make them take an action. Shutterstock has published the ‘2018 Creative Trends Report’ highlighting the design trends marketers need to know for delivering compelling designs in this year. The Shutterstock report is based on analysis of the billions of searches and could be highly useful in strengthening your marketing insights. Here’s how Shutterstock describes its report: Every year, Shutterstock customers across the world make billions of searches for images, footage, and music. Our data... [...]
Archive for the 'web design trends' Category
With the development of new technologies and ways of accessing Internet from mobile devices, the web design has been under continuous change. This change is required to cope with the tastes of the visitors. HubSpot columnist Karla Cook has shared fifteen web design trends to watch in 2018. Cook says, “The landscape of web design is constantly evolving. Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue. To help you prepare for wherever the web design tide takes us in 2018,... [...]
According to a Human Factors International research, using whitespace to highlight or emphasize important elements on a website increases visitor comprehension by 20%. HubSpot columnist Karla Cook has published an article highlighting how nine websites use whitespace to strengthen their marketing. Cook says, “You’ll notice that adding some whitespace around our call-to-action has caused some of the other content on the page to be pushed down — and that’s perfectly okay. Not everything has to be above the fold (the part of the website that appears before the user starts... [...]
An effectively designed website helps you capture more visitors and keep them coming. The site design also plays an important role in strengthening the organic search performance for better performance. Gabriel Shaoolian has shared four tips to improve website design and SEO in his recent article on Forbes. Shaoolian says, “At our digital agency, we work with clients across industries to design and develop websites that are built with SEO best practices in mind. Our marketing strategists are involved in design and redesign projects from the beginning, collaborating with the designer to... [...]
Developing a dynamic website is a necessity for running a successful online business. For marketers, engagement is a key element for achieving success and a good site can help them achieve this purpose. Business.com writer Lucas Bikowski has shared six tips to creaet an engaging website. Bikowski says, “No matter the type of business you are operating, it is imperative that you have an engaging website that users will like. With so many websites on the internet, it has never been more important (or more difficult) to be noticed. If your website doesn’t create the “Wow!”... [...]
HubSpot has released an ebook titled How to Deliver Data-Driven Web Design to Clients. The book teaches how to develop web design based on data. David Boroi says, “As a part of implementing continuous improvement cycles within an optimization program, agencies must leverage data to make informed decisions around website development efforts. This data is often acquired by research methods such as user testing, A/B and multivariate testing, session replays, optimization-focused analytics reports, usability reviews, or on-page surveys. During a testing period, agencies can present the results... [...]
An effective website helps your convert prospects into customers. This conversion can be possible with a website that is easy to navigate. Entrepreneur columnist Jim Higgins has share three ways you can increase conversion on your website. Higgins has focused on informing prospects, CTAs and sharing customer testimonials. Focusing on the use of testimonials, Higgins says, “We all know that “calls to action” are important to getting customers to convert. These are the little messages built into your website that tell your customers what to do — what action you want them to... [...]
An effective website homepage design leads marketers to convert visitors into customers. With newly launched web design tools it is very easy to craft a homepage but without proper insight no homepage can be designed well. According to Lindsay Kolowich, your homepage gets you an opportunity to make a great first impression on your customers which makes it the most important web page on your website. Kolowich says, “For any given company, the homepage is its virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button. That’s... [...]
A website’s home page leads the visitors and has the caliber to convert a visitor into customer. With the evolution of dynamic web pages, it has been easier to customize the web pages according to the need and choice of the consumers. On MOZ blog, Cara Harshman has written about the ways companies have utilized their home pages and have been successful in growing thier business. Harshman advises marketers to consider the value of homepage and work on it in a way that they catch the customers. Harshman says, “Marketers spend so much time and energy developing personas and messaging for... [...]
Marcus Miller says, “Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO and digital marketing front. They may look shiny, but if the marketing smarts are not cooked in at design time, then you will be running the marketing race with a wooden leg. Or at the very least, faced with going back to the... [...]