Rainmaker team says, “Your website visitor hovers over your button, deciding whether or not to click. It’s the moment of truth! There’s a lot more to creating a high-converting button than simply getting the design right. Whether or not that button gets clicked depends on the button label, the text around the button, and even the content on the rest of your website. This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice on creating buttons that work“. Button Boost: How to Label and Design High-Converting Buttons ‘Copyblogger’... [...]

Erik Devaney says, “The search engine goliath Google hath laid down its wrath once again — this time targeting the mobile web. On April 21st, 2015, Google began rolling out its “mobile-friendly” update, which makes mobile-friendliness a stronger ranking factor for mobile searches. The aftermath of this rollout, dubbed “Mobilegeddon,” has resulted in thousands of non-optimized websites plummeting in mobile search results. According to the Searchmetrics blog, some of the websites most-affected by Google’s mobile-friendly update include reddit, NBC Sports,... [...]

Kristine Schachinger says, “Infinite scroll (or “endless scroll”) is a web design technique that automatically loads new content as a user scrolls down a webpage, presenting the user with a seemingly endless stream of content. (In some cases, websites will employ a “hybrid” version that displays a “load more” button once the bottom of the page is reached.) Some well-known sites that employ infinite scroll are Twitter, Facebook and Google Image Search. Why do sites use infinite scroll? The idea is that it is better to automatically load in new content when a page reaches the end... [...]

Lindsay Kolowich says, “Optimizing your web pages shouldn’t just be a task on your to-do list. It should be an overarching strategy — something you think about and test and tweak every single day. Why? Because your website is how people get to know your brand, and having optimized web pages will make for a more engaging and delightful experience. Plus, you’ll see greater returns on the content you publish across your marketing channels. That means higher rankings in search, more earned traffic from social platforms, more links and shares, and opportunities to build... [...]

Entrepreneur team says, “A good website design and a strategy for attracting visitors takes you three-quarters of the way to success. The final step is getting people to try your offerings and to come back for more. The best way to do that is to treat each customer as unique. Fortunately, the web lends itself to the kind of personalization that’s relatively easy and inexpensive for even the smallest business. With a little effort, you can address each site visitor’s needs effectively. Combined with offline strategic work—such as hitting customers every other week with a free newsletter... [...]

Lindsay Kolowich says, “Each passing year tests the longevity of design trends. Which ones will stick it out another year, and which ones are already passé? Perhaps most importantly, what are the emerging trends marketers and designers alike need to stay on top of? There are a few trends from last year that are continuing to go strong in 2015, like semi-flat design and more sophisticated typography. At the same time, a handful of noteworthy design trends — like the image-video hybrid, called the cinemagraph — are beginning to go mainstream. What should we be keeping an... [...]

David Moth says, “Our traffic stats show us that people are still really interested in responsive design. RWD roundups from years gone by remain hugely popular and our review of B&Q’s responsive site was one of last year’s most visited posts. So to sate your appetite for more examples of responsive design, here’s a collection of some of the best responsive sites unveiled during 2014. And for more on this topic read our posts on why responsive design is important and the definition of adaptive design”. Responsive web design: 15 of the best sites from 2014 ‘Econsultancy’... [...]

Milad Oskouie says, “If you run a software-as-a-service (SaaS) business, or you only have one product to sell, then you probably have one single, dedicated pricing page. Here’s how to make sure your pricing page is effective: 1. Keep It Simple, Stupid Let’s start with some basic truths. People don’t go to the Web to read. When they are presented with something to read on the Web, they skim. If it’s too complicated to figure out, they skip. If they skip too much, they give up. It makes sense to keep your pricing model simple, so when you start to build your pricing... [...]

Rob Thurner says, “We should replace ‘mobile first’ with ‘customer first’.  Think about the many ways you can personalise the site based on that unique user.   Hot on the heels of Graham’s post, 23 reasons why mobile users will abandon your site, I’ve just moderated an Econsultancy roundtable on mobile site optimisation. Chatham House rules applied, so I make no references to the 12 people round the table handling content, marketing, performance, analytics, optimization and conversion for their retail, financial services, utility, travel and media businesses. We... [...]

Olivia Allen says, “Beware… bad web design can happen to good web pages. Compelling design is an imperative aspect to your website. Your visitors will spend an average of .05 seconds before they form an opinion of your site once your page loads. Make sure your design aids the user experience to ensure they stay on your site. Learn from these tiresome design flubs so your website doesn’t fall for them. 1) Sliders I know what you’re thinking, “how did this make it on the list?” The truth is, sliders aren’t working for you; they’re actually working against you. As a marketing... [...]