Kristen Dunleavy says, “In July of 2014 alone, Shane and Jocelyn Sams made over $140,000. Let that sink in for a minute. The couple isn’t printing money or selling baby unicorns. They’re simply online marketers who know a thing or two about connecting with an audience, something they teach on their website Flipped Lifestyle. But they weren’t always experts. The Challenge Once upon a time, the Sams were two entrepreneurs with a common problem: folks loved Shane’s network for football coaches and Jocelyn’s resources for school librarians, but people weren’t sticking around on either... [...]

Rick Whittington says, “Is your company thinking about doing business outside the United States? Making your website relevant to potential customers in foreign markets will be an important step in marketing your product or service internationally. When you think about international websites, the first thing that comes to mind is translation. So I turned to Blake Dozier and Ignacio Garcia from Ingenuiti, a Virginia Beach, Virginia based company that specializes in eLearning translation and localization for international companies. Ingenuiti is a fellow program partner in Virginia’s VALET program... [...]

Darren Megarry & Evelyn Toro say, “Some 60% of global marketers have no strategy for multilingual content marketing, according to a recent survey by Cloudwords. That’s a dangerous oversight, because not thinking about translation until after the content is produced tends to complicate the process and increase costs. And it increases the chance of missing out on opportunities in emerging markets. Localization is important The economic potential of non-English-speaking markets, both online and offline, is staggering: By 2025, the number of global consumers in emerging economies... [...]

Rachel Chilson says, “The economic potential of online communication is $45 trillion, according to research by Common Sense Advisory. Clearly, the Internet is rich with opportunities to sell your products globally. According to that same study, however, if you have only an English version of your website, you’re limiting yourself to one-third of that revenue. Your website is your storefront to the world. If you want to reach targeted locales around the globe, you’ll want to consider localizing your website to meet your audiences’ unique needs—and there’s more... [...]

The latest ‘Econsultancy’ blog post is titled “Seven common pitfalls when taking websites international”. Christian Arno says, “With cross-border ecommerce booming, it’s not surprising that more businesses are launching international websites. Britain generates the biggest online trade surplus in the world, according to research by OC&C.  The value of exports is $1bn more than imports, putting it ahead of the United States and Germany. It’s not just major retailers such as ASOS and Marks & Spencer that are contributing to this trend. A survey by Royal... [...]

The latest ‘Econsultancy’ blog post is titled “There’s no such thing as online PR”. Ian McKee says, “As we all know, digital marketing ceased to exist last year. In January 2013, Forrester announced it was to be the year that ‘digital marketing’ became just ‘marketing’. I’d like to posit that something similar happened to PR. In fact I think it happened earlier, though we have yet to have had the debate. There’s no doubt that the internet has changed marketing’s function and activities, but its impact on PR has simply been to expand the discipline’s... [...]

The latest ‘Econsultancy’ blog post is titled “Website localisation: three examples of best practice”. Patrick Eve says, “Increased globalisation has presented brands with huge opportunities to expand into new markets and the internet has drastically lowered the barriers to entry. This has resulted in increased global competition. So brands need to ensure that their multi-language websites are properly localised in order to succeed internationally. I regularly advise clients on the best approaches to website localisation in various different regions around the world,... [...]