An FAQ page should address the most common questions customers have about your products, services, and brand as a whole. Search Engine Land contributor Julia McCoy has published an article featuring seven steps to creating helpful FAQ pages. She says, “Let’s get into writing a FAQ page, including where to find your most common customer questions, how to create high-quality FAQ page content, and how to ensure your FAQ page is a foundational content piece on your website. 1. Gather your most common customer questions Before you create your FAQ page, you need to find out which questions your... [...]

Your website’s About Us page is one of the most important and integral parts of your website. It helps you let people know what you can do for them. Search Engine Land contributor Julia McCoy has published an in-depth article on crafting a great About Us page. She says, “People generally rank the About Us page as the second-most important element on your site (only contact information is rated higher in importance). For comparison, it rates higher than product images and videos, live chat, social media icons/links, and even a blog. That’s reason enough to create a great About... [...]

Website personalization enables you to cater the needs of you visitors by using data collected from them about their interests, location, and demographics. It helps with customer retention and lead conversion. HubSpot contributor Kayla Carmicheal has published a comprehensive article on mastering the website personalization process. Carmicheal says, “You can use website personalization to give customers recommendations based on what they like, and offer premium content to repeat visitors. Ultimately, it tailors content based on your buyer personas to delight your audience. Website personalization... [...]

Your website is the main entry point for the prospects to know your products and approach you. It has to make a good first impression to help you convert more prospects into customers. HubSpot’s Tom Demers has shared a list of thirteen SEO tools that can help you audit and monitor your website performance. Demers says, “There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure,... [...]

Ayaz Nanji says, “Which elements of a website’s user experience matter most to people? What makes them decide to continue using a site? To find out, Limelight Networks conducted a survey in June 2015 of 1,302 Internet users in the United States, the United Kingdom, Canada, and Singapore. Consumers say website performance (fast page-load times, no buffering of videos, etc.) is the the key to a successful digital experience, with 50% of respondents rating it as most important. The next most important element is fresh and updated content (43% of respondents rank it as the top factor),... [...]

Verónica Maria Jarski says, “Is your website stuck in the past or in need an update? Here’s a look at some basics of a winning website, according to an Add People infographic. A responsive design is a must in today’s smartphone-happy world. “A responsive website design will respond or adjust to the screen size of various different devices,” explains Add People. The logo, font, and colors on your website need to be on brand. “A website having a consistent look and feel in terms of logos, fonts, colors,and language will create trust among website visitors and... [...]

Dianna Huff says, “What if I told you that the lack of a seemingly insignificant content asset on your B2B vendor website will potentially cause 44% of your visitors to leave? And, what if I told you that this same piece of content was deemed a “must have” or “very important” to 90% of buyers who need it to move forward with an inquiry, request for quote, or trial offer? Would you include this content asset? You bet, right?! Yet, it’s this one asset that 51% of survey respondents indicated was most lacking on vendor websites“. How to Bring Trust and Credibility to Your Website Content... [...]

Kristen Dunleavy says, “In July of 2014 alone, Shane and Jocelyn Sams made over $140,000. Let that sink in for a minute. The couple isn’t printing money or selling baby unicorns. They’re simply online marketers who know a thing or two about connecting with an audience, something they teach on their website Flipped Lifestyle. But they weren’t always experts. The Challenge Once upon a time, the Sams were two entrepreneurs with a common problem: folks loved Shane’s network for football coaches and Jocelyn’s resources for school librarians, but people weren’t sticking around on either... [...]

Rachel Chilson says, “The economic potential of online communication is $45 trillion, according to research by Common Sense Advisory. Clearly, the Internet is rich with opportunities to sell your products globally. According to that same study, however, if you have only an English version of your website, you’re limiting yourself to one-third of that revenue. Your website is your storefront to the world. If you want to reach targeted locales around the globe, you’ll want to consider localizing your website to meet your audiences’ unique needs—and there’s more... [...]

The latest ‘Econsultancy’ blog post is titled “44 reasons why people don’t trust your website”. Chris Lake says, “Why do people trust – or distrust – a website? What is it about the content, the design choices, or the usability of a website that makes it seem untrustworthy? Last month I spotted this great thread on reddit, where people explained what makes them trust / distrust company websites. I thought I’d extract some of the suggestions, and a few quotes, and I’ve added a bunch of my own. The usual caveats apply: all rules are there to be... [...]