The latest ‘Econsultancy’ blog post is titled “The website segmentation and personalisation game”. Chris Gibbins says, “On Monday 12th May at our Marketing Automation Forum, the last session of the day involved all tables (each a mix of job roles from many different sectors) battling it out in our website segmentation/personalisation game. By this time the audience was already warmed up by some great sessions including one from Econsultancy’s very own Heather Hopkins on “The changing market place – marketing automation means more than just email””. The... [...]

The latest article on ‘MarketingProfs’ is titled “Is Your Website Dead or Just Sleeping? A Vital Six-Point Checklist for Your Site”. Matt Gagnon says, “So you’ve asked for a yearend report on your website, and you don’t like what you see. Numbers are falling off? Conversions are plummeting? Core audience is bouncing off the site? No new leads? If you find yourself in that situation, or you’re not where you need to be, chances are very good your website is sleeping. (Let’s hope it’s not dead…) You can take charge and turn things around by giving your... [...]

The latest article on HubSpot blog is titled “3 Cutting-Edge Examples of Website Personalization”. Meghan Keaney Anderson says, “Last year, research from Aberdeen’s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. For the vast majority of companies we talk to, however, personalization has stayed largely inthe realm of email marketing. Using marketing automation tools, companies have become adept at triggering... [...]