InvestisDigital has published a new guide entitled ‘SEO for Website Redesign and Migration’ to help you deal with the SEO process during website redesign and migration. Download this guide to learn the following: How to avoid costly errors How to gain more traffic and conversions How to use keyword research to inform your website redesign How to structure your migration workflow SEO best practices to sustain organic traffic, post-launch Common obstacles to avoid. SEO for Website Redesign and Migration InvestisDigital [...]
Archive for the 'Website Redesign Tips' Category
Page Load Speed is a key ingredient in the search engine algorithms for ranking, along with mobile-responsiveness, backlinks, and more. Not only that, speed can make a difference in whether a visitor stays around to look at your site or bounces off to some other site. Tuning your site for better speed is critical if it is to bring you long-term success. But, isn’t this a job for experts? Yes, it is. But fortunately for the rest of us, experts can capture their knowledge in software that can act as a portable expert. If done well, tuning software can look into the “behind the scenes”... [...]
Ben Austin says, “For too many online companies the About Us page is the elephant in the room, and often the most awkward thing to write. It’s a shame because analytics often shows the page as one of the most frequented on any website. Imagine a ceremonial elephant adorned in his embellished head plate, raising you above your competitors. This could be your About Us page if you show it the care and attention it deserves. The good news is your about page doesn’t require several hundred pounds of vegetation on a daily basis, nor is there any real need for expensive antique... [...]
Brad Shorr says, “What happens when a Web design firm redesigns its own website? I polled the key players – project manager, lead designer, lead developer, production manager and content manager (me) to gather whatever insights I could. Here are key takeaways – information that should be useful to agencies and perhaps other businesses as well. FOLLOW YOUR OWN RULES We have a very well-organized and detailed process for website design projects – one which we tended to ignore at every turn on our project. If nothing else, the inefficiencies this caused validated the virtues of our process”. What... [...]
Eric Devaney says, “The glitz, the glam, the glorious design elements that make your website look like a million bucks.When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. Unfortunately, redesigning a website isn’t simply an exercise in aesthetics. Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember: a great website redesign also requires that you consider (and improve) what’s under the hood”. Redesigning Your Website? Why You Need to Think About SEO From the... [...]
The latest article on HubSpot blog is titled “4 Important Factors That Will Affect the Cost of a Website Redesign”. Luke Summerfield says, “Your website is probably your most important marketing asset and is one of the biggest drivers of leads for your business. It’s where people form first impressions and it can mean the difference between someone contacting you and your competitor. Because the website is so important, it’s critical that it’s done right and no corners are cut. But how much does a website redesign cost and what factors go into the cost? Let’s explore“. 4... [...]
The latest article on ‘Website Magazine’ is titled “Pros and Cons of Flat Design”. Lori Wagoner says, “All those who believe that beauty lies in the simplicity of things probably knew that simple things need not necessarily be dull, ordinary or average. If you look at a user interface (UI) with a flat design, you’ll know that simple is anything but mediocre. This UI has taken website and mobile design by storm in recent times. Flat design is everything that skeuomorphism isn’t. When it comes to UI, flat designs have been pronounced as the current big thing, what with designers... [...]
The latest ‘Econsultancy’ blog post is titled “Four things to avoid when creating a tablet experience for customers”. Carin van Vuuren says, “Nothing frustrates the mobile consumer more than forcing them to view your desktop site on mobile. Today’s consumers are educated and nimble on mobile and their expectations are significantly heightened when engaging a brand on tablet. With 43% of tablet users spending more time on tablet than on desktop, companies are increasingly optimizing tablet browsing and shopping to make it easier for consumers who want a seamless... [...]
The latest article on ‘Website Magazine’ is titled “How to Avoid the Risk of a Website Redesign”. Chris Goward says, “Many companies are trapped in a traditional website redesign cycle. Every 2-5 years, the marketing team agrees the site design is looking “stale” and needs an overhaul. The last redesign was so painful that they’ve avoided it since then. But, because organizational memory is so short, they forget the pain of the last experience. On top of that organizational amnesia, marketers who are excited about this new project don’t stop to consider whether the... [...]