The latest article on  ‘Marketing Land’ is titled “Take Control Of Your Visitors’ Eyes”. Brian Massey says, “Websites are an important part of most businesses these days. They are essential to communication, providing cognitive clues to the authority of the business and providing sustaining methods of completing transactions that correspond directly to the bottom line of the companies that use them. The myriad opportunities to maximize this ROI are often wasted, however. Research by usability expert Jakob Nielsen found that fifty-two percent of screen space was... [...]

The latest article on HubSpot blog is titled “7 Times You’ll Kick Yourself for Not Learning HTML”. Ginny Soskey says, “I don’t know about you, but when I travel, I’m terrified of leaving something at home. I obsess over making sure I have enough T-shirts, jeans, shoes, travel-sized shampoos, earrings, books, magazines — because what in the world would I do if I didn’t have them, but needed them? And even if I over-pack, I know I’m prepared for any situation vacation will throw at me — a random fancy dinner out, a day at the pool,... [...]

Experian’s ‘Driving Web traffic and ad sales through strategic content development‘ webinar is on replay. The Experian team says, “In this webcast, learn how to use our insights for smarter content strategies from a case study with The Weather Channel. The premier provider of weather information used Experian Marketing Services for insight and analysis to: Optimize search and content across seasonal and immediate topical weather activity Create new advertising sales opportunities and packages to grow revenue During this webcast Paul Hutton, Sr. Director of Digital Intelligence,... [...]

The latest post on ‘Mashable’ is titled “How to Lower Your Site’s Bounce Rate”. Elisha Hartwig says, “On the Internet, a high bounce rate is the kiss of death — and a sure sign that your website and marketing strategy need a major overhaul. In order to better understand and analyze the success of your marketing campaigns, there are a plethora of web analytics tools to measure everything from time spent on site to cost per engagement, and it’s easy to become paralyzed by the inundation of data. But bounce rate is one metric savvy marketers can’t afford to ignore,... [...]

Justin Michie has recently announced his new marketing service, Click.org. One of the big tenets of online business is optimizing your business once you have systems in place. A big part of doing that is knowing your numbers: how many visitors to your site, how many clicks on your buttons, etc. Click.org helps you become good at tracking what goes on when people come to your site. Besides tracking, it will also help you target your traffic, and it will also help you generate free viral traffic for all your affiliate links. When you start using Click.org, you may realize how lax you’ve gotten... [...]

You may have noticed that IM NewsWatch has had some page load speed problems in the last few months, caused by software problems. We have worked hard to correct those problems, and as a result our home page loads faster. That’s important because Google rankings are influenced by how fast your page loads. They reason that waiting around for a page to load isn’t good for a searcher, so fast loading pages get extra credit in their search page algorithms. “But how can I do it?” you may ask. How can I improve my page load speed? Well, the answer is that once you understand... [...]

Grabbing and keeping the attention of your visitors isn’t easy. You have just a few seconds (not minutes; seconds) to make a favorable impress so the visitor will decide to stay a while. Adam Jackson known as “ajacko”, has just released a new WordPress plugin to create pop-ups with a difference: • They are unblockable by pop-up blockers and • They come with sound; it could be music, a recording of your message, any other sound you want. WP Sonic Impact gets people’s attention and holds it because it’s unlike what they normally see; it’s a “pattern... [...]

You probably have heard of cPanel. Your web hosting company probably includes it in their service. Cpanel is a administrative panel for websites. It makes it practical for average marketers like you to manage their own sites, once you understand how it works. You can check whether your site has a cpanel by adding “/cpanel” at the end of your URL in your browser. If you have cPanel available for your site, but have never used it, or used it minimally, now’s your chance to become a “power user” of cPanel. You will come to a screen with a whole lot of icons. It’s... [...]