Samantha Shannon says, “If you are currently running a content marketing campaign, I’m sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can you do about it? Get that post to rank well organically! Before I get ahead of myself, not every post will have the potential to rank well. That’s why the first step to boosting a blog to the top of page 1, is to decide which blogs have the chance to succeed. So which... [...]

Gregory Kennedy says, “Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI. One often overlooked tactic that can potentially have the greatest impact is referral traffic. So, what is referral traffic and how can you use it to... [...]

Matthew Barby says, “Content marketing delivers results when it addresses what potential customers are searching for and sharing on social media. Content marketing delivers great results when it addresses what a large number of customers are searching for that your competitors are not covering. So, how do you find out exactly what customers are looking for in search and social and identify potential competitive gaps? In this article, I will show you how to: analyze SEO data for your topics, and uncover winning content ideas; validate your content ideas with social engagement metrics;... [...]

Joe Hessert says, “Savvy marketers constantly evaluate and re-evaluate their website’s performance, optimizing for a strong user experience and high conversion rate. This is especially true for SEOs who understand that quality signals like a high organic click-through-rate and high levels of user engagement can have an impact on where their website ranks in Google’s search results. If you’re using Google Analytics to identify web pages and blog posts which aren’t delivering a high-quality user experience, one of the metrics you’re likely looking at is Bounce Rate. Google defines... [...]

Kevin McGrath says, “Lead magnets are an effective technique for gaining a prospect’s contact information. The problem is that these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great but seriously, who has time for that? In this article, I want to show you nine different lead magnets that you can create today by recycling content that you already have.Every blog post in your archive has the potential to generate new leads for your business so let’s make sure that your blog is a lead generating machine. 1)... [...]

Raphael Locsin says, “If you’re reading this, then you’ve already realized that launching a website isn’t akin to opening the doors of a prime shop front on Fifth Avenue. Instead, it’s closer to waking up on a deserted island in a vast ocean. Not a living soul knows where you are and no one is coming to rescue you. The solution? Start a fire. You need to get noticed and, on the Internet, there’s nothing more visible than something of value being given away for free. In this article, we’re going to explore six types of free content that you can use to generate traffic for your... [...]

Carmelo Hannity says, “You know what you want to write about. You have the technicalities set up. Your blog is ready to go, right? Not quite. You may have considered the voice of your blog and your goals from your own perspective, but have you defined your audience? This doesn’t just mean you know that you want to write to consumers in general. Defining your targeted audience should follow a particular strategy and should drill down to the details as much as is possible. The more you can identify your audience, build a persona, and then target them, the more success you’re likely to see... [...]

Kevin Donnelly says, ““How do I drive more traffic to my online store?” That thought crosses the mind of every ecommerce entrepreneur at some point. Maybe you’ve just sunk time and effort into painstakingly setting up your store, only to open up shop and wonder where your sales are. Maybe you’ve seen steady growth over the past 6 months, but just hit a plateau. Or maybe you’ve built a million dollar business and now you’re setting your sights on your next big goal. Whether you’re trying to attract your first customer or your 10,000th customer, generating more traffic to your... [...]

Aqib Nazir says, “Guest blogging is one of the most recommended strategies on building and growing a blog. It is one of the best ways to secure your blog’s future. Just one guest post on a very influential blog can significantly boost your blog’s brand and traffic which can eventually grow your audience. You won’t simply receive these benefits on the day your guest post was published, but will help you gradually and continuously in the coming weeks, months, and even years. This is how beneficial guest posting can be. It makes your blog exposed to a much wider and a greater number of... [...]

Ehsan Jahandarpour says, “Perhaps, if it was seven years ago I would not have been that confident to say this but in today’s competitive market, almost every entrepreneur has heard about the great influence of growth hacking framework on digital marketing strategies. Marketers often misunderstand the fact that growth hacking is about mindset, not tools. It’s very surprising to see that digital marketers spend lots of time experimenting growth marketing tools without paying attention to the growth framework. Generally, growth hacking framework composes of four important steps: Attract,... [...]