The latest ‘SEOmoz’ blog post is titled “5 Steps to Facebook Advertising – Whiteboard Friday”. Lauren Vaccarello says, “Facebook advertising has taken the marketing world by storm. But with so many advertising options available within Facebook, how do you know where to start the campaigns that will best support your goals and objectives? In today’s Whiteboard Friday, Lauren Vacarello outlines the different ad types on Facebook and walks us through getting started with Facebook advertising. We’d love to hear your thoughts in the comments below!”. 5 Steps to Facebook... [...]

The latest article on ‘Website Magazine’ is titled “Social Show and Tell: The Image Toolbox”. Allison Howen says, “Images tend to resonate with audiences on social networks better than text-based posts. In fact, after Facebook launched Timeline for brands, visual content, which includes images and videos, received a 65 percent increase in engagement according to a study from Simply Measured. The reason that images resonate so well with audiences is because people are inclined to scan their social feeds quickly, and images stand out on text-heavy pages. And, since an image is worth a... [...]

The latest article on HubSpot blog is titled “10 Ways to Drive Instant Results With Inbound Marketing”. Corey Eridon says, “A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing‘s President and Co-Founder Michael Lieberman called “10 Ways Inbound Marketing Drives Results This Month.””. 10 Ways to Drive Instant Results With Inbound Marketing  [...]

The latest article on Business Insider is titled “These Ad Execs Just Admitted The Business Is Filled With Liars And Cheats”. Jim Edwards says, “Two of advertising’s most important creative directors, John Boiler of 72andSunny (works for Samsung) and Susan Credle of Leo Burnett (works for Sprint), told Ad Age what everyone has known but refused to say aloud for years: That the ad business is filled with people who lie about their work and cheat to get ahead. The admission came after Business Insider extracted an apology from Ford and its agency, JWT India, for... [...]

The latest article on ‘Business 2 Community’ is titled “How To Build The Perfect Google Plus Profile (Infographic)”. Gerry Moran says, “How many of you want to use Google Plus but don’t know how to get started; even if it’s only creating your Google Plus profile? Setting out to use a complex and robust social media platform like Google+ is daunting. My Polish grandmother used to say, “You can’t start to use what you haven’t built, and you can’t build anything without a blueprint.” I wanted to give you the blueprint to help you build your Google+ profile”. ... [...]

The latest post on ‘Mashable’ is titled “Why Steven Moffat Rules Tumblr Fandom”. Gavia Baker-Whitelaw says, “If Joss Whedon is king of the nerds, then Steven Moffat is fandom’s evil overlord. He may not be a household name in the U.S. (yet), but in the world of Tumblr, things are a little different. Along with MTV’s cult hit Teen Wolf, Tumblr fandom is ruled by Superwholock, the catchall tag for Supernatural, Doctor Who and Sherlock. Teen Wolf and Supernatural both rely on the ever-popular topic of hot guys battling the undead, but Sherlock and Doctor Who have... [...]

The latest ‘Econsultancy’ blog post is titled “From share to sale: is social commerce worth the investment?”. Eric Abensur says, “The social media gold rush is well underway and many retailers are still weighing up how best to approach social commerce. With new tools being launched every month and audiences continue to grow social commerce is a tempting prospect for retailers but what sort of return can brands expect to see on their investment? In this post, I’ll explore the prospects of social retail and how retailers can capitalise on sharing”. From... [...]

IMNW just finished an Skype chat with Precious Ngwu. He says that the 70% Discount on Autopilot Traffic Suite ends at noon EDT Monday. This is a suite of two WordPress plugins that improve your site’s SEO. Normally, the suite is $97, but today and till noon Monday, it’s about $30 (rising slowly).There’s a “lite” version for about $3 less, but the pro is a much better value. This is version 2 of this software (The first version of this plugin suite was released last year) so it’s a professional SEO plugin that has been improved, enhanced and polished for over... [...]

MarketingExperiments’ ‘How strategic keyword placement increased conversion by 144%’ webinar is on replay. The MarketingExperiments team says, “According to the MarketingSherpa 2012 Website Optimization Benchmark, more than half of marketers indicated PPC ads were an element included in their organization’s primary conversion path. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed a case study exploring the relationship between PPC ads and landing page optimization. In this Web clinic replay, you’ll see how a marketing solutions company... [...]

The latest article on ‘MarketingProfs’ is titled “Small Business Marketing: LinkedIn, Twitter Growing in Effectiveness”. Lenna Garibian says, “Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey from Constant Contact. Surveyed small businesses report the biggest surge in the effectiveness of LinkedIn and Twitter, among the major social networks. Overall, 8 in 10 (80%) small business owners say they conduct social media marketing, and among those who... [...]