The latest article on Business Insider is titled “Twitter Is Going Head-To-Head With Facebook In ‘Custom Audience’ Advertising”. Jim Edwards says, “Lost in the shuffle last week when Twitter officially unveiled two new video ad products was Bloomberg’s unconfirmed report that Twitter is also working on a “custom audiences” advertising tool. Facebook already has one. A “custom audiences” function would allow a retailer like Best Buy to bring its list of customer email addresses to Twitter. Twitter would then serve ads against any... [...]

The latest article on ‘Business 2 Community’ is titled “Top 5 Mistakes To Avoid When Running A Facebook Contest”. The Wishpond Blog team says, “When marketers first think about how to run a Facebook contest, many will assume giving away an IPad and making a status update when it launches is enough to generate interest. These people make me cringe. Usually they think this because they saw a success story on Mashable about a company that gave away an IPad and got 1000’s of entrants.Please do not expect this to be the case – these success stories are rare – and even if they... [...]

The latest article on HubSpot blog is titled “New Facebook Verification Badges Highlight Dire Need for Disruption”. Corey Eridon says, “Before I freak you out: there is no action item required from this news. Okay, so, today Facebook rolled out “Verified” pages and profiles. I say there’s no action item required because there’s nothing you can do — as an individual account holder, or for your brand — to get your page or profile verified on Facebook”. New Facebook Verification Badges Highlight Dire Need for Disruption HubSpot  [...]

If you sell mobile sites to offline merchants, your best method of selling to them is to show them how their main site looks on a mobile device and then show them how it could look if you made them a custom mobile site. There’s usually a lot of work involved in setting up a mobile site customized for a particular prospect, but that customization can dramatically increase their likelihood of buying your services. Neil Bosley and his partners, Avi Markowitz and Enrique Beko (along with David Chamberlain & Jamie Garside from PluginBeast) have just released WP Lead Explosion, that makes... [...]

The latest article on  ‘Marketing Land’ is titled “Managing A Social Media Marketing Team”. Ric Dragon says, “The surgeon leans over the patient, whose abdomen has been surgically opened. “Forceps,” the doctor barks. The nurse hands the doctor a stainless steel instrument. Again the doctor demands, “scalpel!”  The nurse dutifully hands the doctor the necessary tool. We’ve all seen the drill in countless films and television shows. But, the process of a”. Managing A Social Media Marketing Team Marketing Land  [...]

The latest article on ‘MarketingProfs’ is titled “The Impact of Contests on Email Leads [Infographic]”. Ayaz Nanji says, “Landing pages running $500 giveaway contests generate 700% more email subscribers than landing pages not running contests, according to a recent study by Incentivibe, a company that provides shared contest services. Other key highlights from the study, which was based on data collected between March 15 and April 15 from three million visitor interactions on 100 websites that ran monthly giveaways, include: Sundays had the highest rate of visitors becoming email... [...]

The latest article on ‘Website Magazine’ is titled “10 Social Sites You’re (Probably) Not Using But Should Be”. Allison Howen says, “The Web is full of social destinations where people come together to answer questions, discuss news and share interesting information with each other. In fact, aside from the ’Net’s most popular social sites, like Facebook, Twitter,Google+, LinkedIn and Pinterest, there are myriad smaller, alternative networks where people participate in conversations every day. Most businesses are missing these conversations (a.k.a. engagement opportunities),... [...]

That’s a staggering promise, but Travis Morgan insists that if you follow the instructions in his new EpicWin Tuber, you can do just that. To make that promise credible, he shares a screen capture of his video’s #1 ranking in the Forex niche, one of the ost competitive of all. SEO signals from social sites, such as YouTube, form the backbone of off-page SEO in 2013. YouTube is one of the most powerful social media sites of all. In EpicWin Tuber , Travis is sharing the exact method he uses to consistently and repeatedly rank his videos on page 1 of YouTube and Google. This is not taking... [...]

The latest post on ‘ReadWrite’ is titled “5 Business & Design Tools Every Tech Freelancer Should Learn”. Danny Groner says, “When you work as a freelance designer or coder, your success or failure is entirely reliant on you. Since there’s no one else you can blame for missed deadlines or shoddy work, it’s incumbent on you to keep your skills fresh, your attention fixed and your ideas polished. The people who excel working for themselves are more than just good networkers – they make themselves marketable through the array of tasks they can tackle and complete.... [...]

The latest ‘Econsultancy’ blog post is titled “10 major brands with dreadful Google+ pages”. David Moth says, “Google+ is an interesting conundrum as many people feel obliged to use it in the face of any logic and just because “it’s Google”. We’re all sitting around expecting that one day Google will unveil its true purpose and all the effort will have been worthwhile, but at the moment I feel that blind optimism is one of the only things keeping it going. Admittedly the latest updates have improved the usability somewhat and Hangouts are certainly an interesting... [...]