The latest article on ‘MarketingProfs’ is titled “Content Marketing: Beyond Gutenberg”. Doug Kessler says, “In a recent B2B Huddle event in the UK, I was asked to speak about The Future of Content Marketing. It’s a great brief: Content marketing has come such a long way in the last year or two and it feels like a good time to press “pause,” spot some trends, and project them forward. After putting aside all my Buzz Lightyear predictions (“Content Mind Guns!” “Google Implants!”) I came up with Five Beyonds: five big trends that I really believe... [...]

The latest post on ‘Copyblogger’ Blog is titled “3 Quick Ways to Perk Up Your Email Marketing Efforts”. Beth Hayden says, “Steve Jobs famously misquoted Picasso when he said, “Good artists copy; great artists steal.” What Picasso really said was, “At a recent social media marketing conference I attended, I was surprised to hear one particular topic kept coming up over and over again, in almost every session I attended. It wasn’t Google+. It wasn’t Pinterest. It wasn’t Instagram. It was email marketing. Yep. At a major social media marketing conference — where one might... [...]

Bill Guthrie has been working with Facebook quite a while now, and he has learned more than a little about how to market on it. In fact he has taught many others how it’s done. Now, Guthrie has condensed a pricey four-week course he has taught into a 42-page ebook he calls Facebook Pages Blueprint. It designed so that beginning marketers can grasp effective FB Fan Page marketing techniques with a minimum of fuss. His goal is to show you how you can create an effective fan page in just 30 minutes. He starts at the very beginning, assuming you have no particular plan and need help even with... [...]

The latest ‘SEOmoz’ blog post is titled “Disavowed: Secrets of Google’s Most Mysterious Tool”. Cyrus Shepard says, “To many webmasters, Google’s Disavow Tool seems a lifesaver. If you’ve suffered a Google penalty or been plagued by shady link building, simply upload a file of backlinks you want to disavow, and BOOM – you’re back in good graces. Or, more than likely, nothing at all. To better understand, I used the tool myself to disavow 1000s of links, and talked with dozens of SEOs who used it in attempts to recover from Google penalties”. Disavowed: Secrets... [...]

John Chow’s latest blog post is titled “Big Bonus for the Big Idea Mastermind”. Chow says, “We’ve written about the Big IdeaMastermind (BIM) before. This is the systen founded by that Internet traffic king, Vick Strizheus. With zero marketing dollars and a modest mailing list of just 1,300 subscribers, Vick Strizheus generated $710,000 in 28”. Big Bonus for the Big Idea Mastermind John Chow’s Blog  [...]

MarketingSherpa has released a case study titled “Email Marketing: Airbnb nets 600 bookings with non-promotional email”. Adam Sutton says, “Open any inbox in December and chances are you will find a holiday greeting email. Marketers send them year after year, and it can be difficult to know how to create a fresh message — and how to make it earn revenue. Airbnb, a travel site, turned the tables and provided subscribers with a tool to send greetings to each other. The viral campaign had no promotional copy, but generated more revenue, clicks and opens for the company than almost... [...]

David Eisner is an acknowledged expert in marketing through solo ads. He just released his new The Definitive Solo Ad Rolodex, 2013 Edition, an update to his popular guide. It’s the 3rd edition of a guide that has already sold over 4000 copies and has extensive improvements. The Definitive Solo Ad Rolodex answers the #1 most frequent solo ad question: “Where do I get solo ads?” The Rolodex includes over 120 names selling anywhere from 100-10,000 clicks in the IM niche. It also includes over 70 sales pages as well. Anybody who buys this and has not bought a solo ad before, will find this... [...]

Jeremy Schoemaker’s latest blog post is titled “Cutting Edge ROI Tricks”. Schoemaker says, “Gab Goldenberg did a interview with me last week making me spill my guts showing what we currently do to get the highest ROI for our clients and our own stuff”. Cutting Edge ROI Tricks ShoeMoney Blog  [...]

The latest article on HubSpot blog is titled “What the Arrested Development Re-Launch Tells Us About the Future of Mass Media”. Dan Lyons says, “Last week, my colleague Ginny Soskey wrote afantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. If you haven’t read it, you really need to. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound thinking”. What the Arrested Development Re-Launch Tells Us About... [...]

The latest ‘Web Marketing Today’ blog post is titled “How to Inform, Respond to Customers”. Kathleen Fealy says, “Many of the local businesses I work with have the same question at one time or another, “How do I know what my customers care about?” Business owners know that a site or social media channel needs to have its content developed around their visitors”. How to Inform, Respond to Customers Web Marketing Today  [...]