The latest article on ‘Business 2 Community’ is titled “Epically Awful Social Media Blunders and Why Your Business Should Care”. John McMalcolm says, “Social media is growing in importance as a marketing tool, and it has enabled many large and small businesses to reach out to their target consumers more effectively. However, not every business has been able to make social media work for them. Like every other form of marketing, social media marketing can do more harm than good if it is not properly planned and executed”. Epically Awful Social Media Blunders and Why... [...]

The latest post on ‘Mashable’ is titled “The Next Wave of Ads Knows Everything About You — Before You Do”. Adam Popescu says, “Welcome to the world of inference advertising, which relies on targeted ads that use your smartphone‘s geo-location and social history to serve relevant mobile ads that know what you want, even before you do. Predictive ads — tailored to your exact location and taste — may sound intrusive, but the idea is to cater to your preferences rather than to spy on you, says Bill Gross, the CEO of UberMedia and founder of the startup incubator... [...]

The latest ‘Econsultancy’ blog post is titled “Do you know who I am? The importance of personalisation”. Eric Abensur says, “The online retail market is a competitive place, but despite the challenging economic times shoppers aren’t spending less, they are just spending differently.  According to figures from IMRG, conversion rates from visitors to sales for online retailing in May 2013 rose by 20% when compared to the same month in 2012″. Do you know who I am? The importance of personalisation ‘Econsultancy’ Blog  [...]

Marlon Sanders has just announced his newest version of Squeeze Page Madness, his software for building professional squeeze pages. Sanders has been marketing for over a decade. In fact, some have called him “the grand old man of marketing.” He has compressed his vast experience in getting people to sign up for offers into this software which creates persuasive squeeze pages for your business. If your subscriber list isn’t growing as fast as you would like, fresh squeeze pages may be what you need. Sanders has created ready-made pages you can apply to your own business for improved... [...]

Denise Wakeman’s latest blog post is titled “Adventures in Visibility – Power Up for Profits and Online Visibility”. Wakeman says, “In this episode of Adventures in Visibility, I invite my long-time friend and colleague, Kathleen Gage, to discuss her new book and how you can build massive online visibility. Kathleen Gage recently launched her latest book, Power Up for Profits, and in it she provides proven solutions for how to quickly, efficiently, and cost-effectively establish a strong presence using many online tactics. During the interview we discussed some of the strategies Kathleen... [...]

The latest article on Business Insider is titled “Sheryl Sandberg Admits Facebook’s Ad Exchange Is ‘Very Small'”. Jim Edwards says, “It was, perhaps, the biggest disappointment in Facebook’s Q2 2013 earnings call this week: COO Sheryl Sandberg made a surprise announcement that FBX, Facebook’s much vaunted ad exchange, is not a significant part of the social network’s ad business. The news came as a shock to the adtech world and some analysts, which had previously made predictions that the exchange would soon be worth billions to Facebook“. ... [...]

The latest article on  ‘Marketing Land’ is titled “Google AdWords Enhanced Campaigns Roll-Out, Slowly: Broader CPC Impact Yet To Be Seen”. Ginny Marvin says, “Google’s mandatory rollout of AdWords Enhanced Campaigns began this week as a trickle rather than the bang many had expected. After warning AdWords advertisers for months that the deadline for transitioning campaigns to enhanced was July 22, 2013, Google announced that day that the migration would, like most product launches, take several weeks. This also meant that Monday was much less dramatic than anticipated”. ... [...]

The latest article on ‘Business 2 Community’ is titled “Nearly Half of All Website Traffic Comes From Organic Search”. Bill Treloar says, “The largest share by far of website visits come from organic search. Enterprise level SEO company Conductor recently conducted a study of 30 large websites across six industries to evaluate the sources of their inbound web traffic over a one-year period. They analyzed over 310 million visits and found that, overall, organic search was responsible for just about half of all visits”. Nearly Half of All Website Traffic Comes From Organic... [...]

Patsi Krackoff’s latest blog post is titled “Better Business Blogging: 7 Lessons from Liberace”. Krackoff says, “Liberace was well-known for his flamboyant lifestyle both on and off stage. During the 1950s-1970s he was the highest paid entertainer in the world. That’s pretty amazing considering he was a pianist. His career spanned five decades. I just saw the HBO film “Behind the Candelabra,” with an amazing performance by Michael Douglas in the starring role, with Matt Damon as his lover. (And, yes, these two actors do kiss in the movie!) Why do you think Liberace was so popular?... [...]

The latest article on ‘MarketingProfs’ is titled “Top 10 Video Sites, YouTube Networks, and Ad Platforms”. Ayaz Nanji says, “Americans viewed a record 20 billion video ads in June 2013, and Google Sites, driven by video viewing at YouTube.com, ranked as the top online video content property for the month, according to recent data from comScore. More than 44 billion video content views occurred during June, with Google Sites generating the highest number at nearly 15.7 billion, followed by AOL with 775 million, and Facebook with 730 million. Google Sites had the highest average engagement... [...]