The latest post on ‘Copyblogger’ Blog is titled “6 Easy Ways to Make a Good First Impression Online”. Pamela Wilson says, “You’ve heard it before, I know. You have seconds — seconds — to make a good first impression with your brand. Depending on who you ask it might be seven seconds. It might be three. It might be a split second. You’ve got to make an immediate positive impact, or you’re toast. The worst part is that you may never get the chance to make an impression again. The pressure’s on. Where do you start?”. 6 Easy Ways to Make a Good First Impression... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: Should you use a daily or aggregate method to validate A/B test results?”. Anuj Shrestha says, “As part of human nature, we love to press buttons. Just think of a second grader in an elevator. Guaranteed, they will push every button in that elevator if you let them because they do not understand the cause and effect. It’s fun. Ironically, the same reason children push buttons is a reason your customers might avoid your call-to-action (CTA) buttons. Is there a clear effect for all of the CTA buttons on your site? Some... [...]

Marketo has released an ebook titled “PPC and SEO Made Easy: Optimize Your Inbound Marketing”. The Marketo team says, “If search engine optimization were simple, everyone would rank at the top of the search results!  Since that’s not going to happen, make sure your leads are finding you instead of your competitors by having a smart inbound strategy in place.  Download this eBook to find out how to optimize your PPC and SEO efforts and improve your inbound marketing channel. This guide will teach you: What SEO has to do with inbound marketing The math involved with SEO and... [...]

This is our second chance to remind you about Experian’s webinar on Wednesday, July 31 at 1.00 pm EDT. The topic of the webinar is “eHow: Using consumer insight to enhance content offerings and attract sales”. Experian team says, “Reaching today’s hyper-connected consumer requires a strong, data-driven mobile plan. During this webinar, learn the latest research findings from two new mobile services – Simmons Connect and Hitwise Mobile – both of which provide marketers with the insights they need to identify their mobile consumers’ attitudes and... [...]

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “PLR Articles: Are Your Expectations Too Low?”. Gail says, “Private Label Rights content is designed to leverage your time and energies. However, in the past several years the quality of this content has been reduced to rubble. This only increases the time it takes and increases the money you are spending. How can we increase the quality of what’s sold and create better content for ourselves?”. PLR Articles: Are Your Expectations Too Low? PLR Health Wizard Blog *This blog post was submitted by Gail Trahd.  [...]

The latest article on  ‘Marketing Land’ is titled “Facebook For Business: New Hub For Ad Education, Case Studies”. Greg Sterling says, “Yesterday Facebook beat expectations when it announced second quarter revenues. COO Sheryl Sandberg said on the earnings call that the company was only beginning to penetrate key market segments, including brand and local business advertising. This morning, as part of its broader ad simplification strategy, Facebook is introducing Facebook for Business, a centralized hub for announcements, case studies and marketer education.... [...]

The latest article on ‘MarketingProfs’ is titled “How Marketers Expect Social Spend to Increase”. Ayaz Nanji says, “The majority (62%) of advertising and marketing executives expect companies to increase their spending on Facebook marketing in the next 12 months, according to a recent report from The Creative Group. That number is up from 53% who predicted an increase in Facebook budgets one year ago. Facebook clearly tops the list of social networks with an expected increase in spend, but a majority of executives also anticipate companies will channel more marketing dollars toward... [...]

The latest article on HubSpot blog is titled “SlideShare Introduces Support for Infographics, a Big Win for Marketers”. Ginny Soskey says, “This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts. Before, users couldtechnically upload infographics as a document, but the viewing player wasn’t optimized properly for the content. We’re thrilled about this new feature. Finally, one of the hottest types of visual content will be easy to upload, view, embed, and share from SlideShare!”. ... [...]

The latest article on Business Insider is titled “Why Facebook’s Era Of Fast Mobile Growth Is Coming To An End”. Jim Edwards says, “Investors drove up the price of Facebook stock by more than 30% overnight, to ~$34 on news of its huge growth in mobile ads in Q2 2013. Those investors appear to be ignoring what CEO Mark Zuckerberg and CFO David Ebersam told investors on their earnings call yesterday: That the growth in Facebook’s mobile business is about slow down considerably. In Q2, Facebook sold ~$656 million of mobile ads, up from $375 million in Q1. Mobile advertising... [...]

The latest article on ‘Business 2 Community’ is titled “Is Lifecycle Marketing the New Heir to the Digital Throne?”. Rhian Morgans says, “With Royal baby fever sweeping across the globe, it comes as no surprise that some of us are thinking a little more about the Royal family. The phrase Content is King has been thrown about since 2011, but with 2013 well under-way it’s time to ask, is there a new heir to the digital throne? In answer, I’d like to nominate a young King called Lifecycle Marketing”. Is Lifecycle Marketing the New Heir to the Digital Throne? Business2Community.com  [...]