This is our last chance to tell you about eMarketer’s webinar on Thursday, July 25 at 1.00 pm ET. The topic of the webinar is “Responsive Design— A Solution for Publishers, a Question for Marketers”. eMarketer team says, “Device fragmentation is a growing problem for content providers and marketers. The rapid adoption of smartphones and tablets, the growing popularity of internet-connected TVs and the promise of web-enabled everyday devices like watches and eyeglasses mean digital content will need to be served to an ever-increasing number of screens. Join eMarketer’s... [...]

The latest post on ‘ReadWrite’ is titled “Google Unveils New Chrome And Android Devices”. Owen Thomas says, “At Dogpatch Studios, an event space in San Francisco, Google executive Sundar Pichai unveiled new devices Wednesday morning. Android, Google’s mobile operating system, has conquered smartphones, neatly trouncing Apple in worldwide market share. But now it has set its sights on tablets. Pichai pointed out that tablets were set to overtake sales of consumer PCs this year, largely taking over the once-thriving market for netbooks and other low-end notebook PCs”. ... [...]

The latest post on ‘Mashable’ is titled “YouTube Adds Embeddable Subscribe Buttons”. Samantha Murphy says, “YouTube is finally adding one-click embeddable Subscribe buttons to offsite pages, allowing users to subscribe to a company or individual’s channel without visiting its YouTube page. For paid channels, the Subscribe button links to the channel pages rather than automatically subscribing users, YouTube noted in a blog entry. The move is a part of an effort to encourage users to subscribe to more channels”. YouTube Adds Embeddable Subscribe Buttons Mashable.com  [...]

This is our last chance to tell you about MarketingProfs’ seminar with David Meerman Scott on Thursday, July 25 at 12.00 pm ET. The topic of the seminar is “The NEW New Rules of Marketing and PR for 2013”. MarketingProfs team says, “Gone are the days when you could plan out your marketing and PR programs well in advance and release them to your audience on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance. In this PRO seminar, David Meerman Scott will share what’s NEW with marketing... [...]

The latest ‘Econsultancy’ blog post is titled “Five tips for brands acting like publishers”. Adam Cranfield says, “A lot has been written about brands as publishers. Let’s face it, to get it right requires planning, investment and the operational agility to react in real-time to breaking news as it happens. However, the returns can be more than worth it, as a growing list of examples shows. Becoming a ‘brand newsroom’ isn’t just a trend amongst the big companies either. Whilst there are plenty of big consumer brand examples, smaller brands, B2B companies,... [...]

The latest article on Business Insider is titled “Social Media Targeting Firm LocalResponse Is Looking For Buyers And Sellers”. Laura Stampler says, “LocalResponse is shopping around for acquisitions. Or maybe it wants to acquire something itself. That’s the two-fisted message of a recent Ad Age story on a changing of the guard at the company. The adtech company helps brands target consumers based on their social media activity — if you tweet about going for a run, get ready to see an ad for Nike”. Social Media Targeting Firm LocalResponse Is Looking For Buyers... [...]

The latest MOZ blog post is titled “5 Steps for Creating Superhero Slides”. Aleyda Solis says, “Ever wonder how your favorite slide decks are created and presented so flawlessly? Check out these tips to become a master at creating and delivering the story behind your next presentation!”. 5 Steps for Creating Superhero Slides MOZ Blog  [...]

The latest article on ‘Business 2 Community’ is titled “4 Tips on Developing Your Content Marketing Approach”. Holly Regan says, “In the last few years, companies have been transforming their traditional marketing divisions into content marketing departments. If you’re not already familiar with the term, content marketing is the process of generating high-quality online content with the goal of building trust among your brand’s target audience and establishing your brand as an industry thought leader. It’s also a way for companies to reach their customers and drive sales... [...]

Shawn Collins’ latest blog post is titled “Affiliate Nexus Tax Law Battle Might Go to the U.S. Supreme Court”. Collins Says, “Amazon and Overstock have filed an application to petition the US Supreme Court to hear their case against the state of New York, challenging its affiliate nexus tax law, according to the Performance Marketing Association (PMA). Amazon and Overstock lost their appeal in New York courts after a 4+ year legal battle. The PMA states that this likely indicates Amazon and Overstock have lost faith in the chances of the Marketplace Fairness Act (MFA). The MFA federal... [...]

The latest post on ‘ReadWrite’ is titled “Not Pinterested, Thanks: Get Your Own Damn Taste”. Adriana Lee says, “Making money from social media is tricky business. When it comes to profiting off what people share, there’s a line between tasteful and tacky, between inspired and creepy. Although Pinterest is proceeding cautiously on this front—and with good reason—some of its knockoffs are racing to commoditize people’s lives and mementos. That’s right: We’ve hit a new stage in which people can not only share their heartfelt moments and treasured images... [...]