This is our last chance to tell you about Business 2 Community’s webinar on Thursday, August 1 at 2.00 pm ET. The topic of the webinar is “Beyond Social: Why Traditional Relationships Matter”. The ‘Business 2 Community’ team says, “Social media has done a great job of reminding businesses about the power of relationships. Social changed how we connect, where we connect and with whom. It also reminded us that our connections with customers can happen anywhere in the business not just in sales. But social connections are only piece of a company’s relationship strength.... [...]

Every online marketer, large or small, needs traffic to their offer. And that traffic needs to be cheap enough that the offer can be profitable even if only a small percent of the visitors actually buy. When he realized that Google was not sending traffic to affiliate sites as they used to, Simon Greenhalgh determined to find a new traffic method, one that is very cheap. In The FB Recoup, he shows how he reached his goal of low-cost traffic. In this training, he shows the way to get cheap traffic from Facebook retargeting. He says that, by far, it is the cheapest, quickest, highest converting and... [...]

The latest article on  ‘Marketing Land’ is titled “Gather Page Insights & Data With LinkedIn Company Page Analytics”. Greg Finn says, “The quest to improve and enhance LinkedIn’s company pages continues. Last week admins finally gained the ability to act as their own brand, and today they’ll be able to see the fruits of their labor thanks to LinkedIn Company Page analytics. The product loosely mimics Facebook’s Insights product with stats, competitors, profiling and demographics”. Gather Page Insights & Data With LinkedIn Company Page Analytics ... [...]

The latest article on ‘MarketingProfs’ is titled “Social Media and the Government”. Nicole Rose Dion says, “We all knew that one day the government would catch up with this thing called “social media.” It was only a matter of time. Advertising as we know it has been around since the 19th century, so it makes sense that the government heavily regulates that industry. For example, any tobacco advertisement must have the “THIS PRODUCT MAY CAUSE HEALTH PROBLEMS” statement, which has changed over the years and has been much debated. The same with alcohol and drugs. The... [...]

The latest article on Business Insider is titled “What Actually Happens When You Click On Those ‘One Weird Trick’ Ads”. Alex Kaufman says, “You’ve seen them. Peeking out from sidebars, jiggling and wiggling for your attention, popping up where you most expect them: those “One Weird Trick” ads. These crudely drawn Web advertisements promise easy tricks to reduce your belly fat, learn a new language, and boost your credit score by 217 points”. What Actually Happens When You Click On Those ‘One Weird Trick’ Ads Business Insider  [...]

The latest article on ‘Business 2 Community’ is titled “How to Compute Social ROI”. Joyce Sun says, “Today we will attempt to tackle the mysterious question: how do you compute the return on investment generated by social media campaigns? Here are a few basic tools and indicators of Social ROI to review: Built-in Social Media Platform Analytics: Many social media platforms provide ways for businesses to measure how they profligate on that specific platform. For example, Facebook keeps track of how many likes and shares each post earns”. How to Compute Social ROI Business2Community.com  [...]

The latest article on HubSpot blog is titled “17 Compelling Stats That Make the Case for Smarter Site Design”. Rachel Sprung says, “As marketers, we’re constantly thinking about our company’s website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? Do we need a clearer call-to-action on the homepage? Do we need a responsive site?Besides quelling your daily concerns, you also need to be aware of the trends in website design. And that’s a lot to worry about”. 17 Compelling Stats That Make the... [...]

The latest article on ‘MarketingProfs’ is titled “Which Comes First: Content or Marketing Automation Software?”. Katie Hollar says, “For most software purchases, you identify a business process that could be accomplished more efficiently with the help of technology. Then you buy it. Then you use it. Then your life becomes easier. For marketers, however, it’s not that simple. (Of course not, we’re marketers!) Though marketing automation software can help you communicate more efficiently and effectively with your prospects, you still need a human to produce the content to engage... [...]

The latest article on ‘Business 2 Community’ is titled “Three Things That All Social Networks Have In Common”. Marc Guberti says, “There’s plenty of social networks, and each one is different in its own way. Twitter has a 140 character limit, YouTube is all about uploading videos, LinkedIn is the perfect social network for building connections, and there are plenty of other ones as well such as Facebook, Pinterest, and Google+”. Three Things That All Social Networks Have In Common Business2Community.com  [...]

The latest article on Business Insider is titled “One Of Facebook’s Key Marketing Partners Is In Bankruptcy After Laying Off Most Of Its 100-Person Staff”. Jim Edwards says, “Syncapse, the social media marketing management company that had hoped to provide enterprise-level solutions for companies such as Coca-Cola and Johnson & Johnson on Facebook, has filed for Chapter 15 bankruptcy protection in U.S. federal court. Syncapse was one of Facebook’s “preferred marketing developers,” a company that qualifies to serve ads into, and gather analytics from,... [...]