MarketingSherpa has released a case study titled “Email Personalization: 750% higher CTR and more revenue for e-commerce site”. Adam Sutton says, “”Personalized” emails do not always have to target a person. Marketers can “animalize” them and see great results. This flash sale website for dog owners targets emails to its subscribers’ pets and even wishes them a happy birthday. We explain the unique ways the team gathers data and how they use it to increase clickthrough rates and revenue, to provide an example of how marketers should look beyond personalizing... [...]

Denise Wakeman’s latest blog post is titled “Put Your Stake in the Marketing Position Ground”. Wakeman says, “Look at many marketing campaigns and you might find one is pretty much the same as the other. There’s no major distinction between them. To achieve the outcomes you desire, and stand out in the consumer’s mind, you must put a stake in the ground through your marketing position, meaning stand up for what you believe. Don’t be wishy-washy; stand tall and proud and be willing to do what needs to be done to let people know you exist. When you first begin your business, you may... [...]

The latest ‘Econsultancy’ blog post is titled “Rich media mobile ads are four times as effective as banner ads: report”. David Moth says, “Rich media mobile ads are up to four times as effective as standard banner ads in terms of clickthrough rate, according to a new report from Opera Mediaworks. The study also found that in-app mobile ads are an average of 1.7x more effective than ads on the mobile web. Rich media ads achieved a CTR of 1.53% when displayed in an app and 1.12% on the mobile web. In comparison, standard banner ads achieved CTRs of 0.39% and 0.32%... [...]

WebHostingInsight.com has collected current coupon offers from well-known respected hosting companies. If you use their coupons you can get a better deal than the general public gets. Hosts include Hostgator, MidPhase, FatCow, BlueHost and more. For the best deals, after you scan the home page, be sure you click on the coupons tab to see what the latest coupon offers are. It pays to use a hosting company that has been in business for many years. We have had three hosting companies disappear, taking our sites with them. Even IM NewsWatch had a host for a while that was not up to the challenge.... [...]

The latest post on ‘ReadWrite’ is titled “Flipboard Gets Back To Its Web Roots”. Owen Thomas says, “Mike McCue was a pioneer of the modern Web, a veteran of browser maker Netscape Communications. So it was something of a shock in 2010 when he came out with Flipboard, a news-reading app that bypassed the Web altogether in favor of the then-new iPad. “Imagine  if the Web was washed away and we needed to build a new one from scratch,” McCue told ReadWrite founder Richard MacManus at the time, explaining the design philosophy that led Flipboard to build an app—not... [...]

The latest article on  ‘Marketing Land’ is titled “Ways You Need To Beef Up Your Social CRM Program”. Andy Lombard says, “Like every good marketer, you probably have an active social media marketing plan aimed at connecting with customers and attracting prospects. No doubt, you’ve collected friends, followers and likes on Facebook, Twitter and other platforms. But, if you’re not taking your social customer relationship management (CRM) program past that point, you might not be aware of all the ways you can multiply the payoff of those Facebook likes and Twitter... [...]

The latest article on ‘MarketingProfs’ is titled “Web Versus Mobile Analytics [Infographic]”. Verónica Maria Jarski says, “Consumers on desktop computers and consumers on mobile digital devices demonstrate different behaviors, so why do companies insist on using Web analytics to measure mobile users? The following infographic by Medio makes the case for using mobile analytics to effectively track mobile users and their movements. After all, what a consumer purchases from a tablet while at work often differs from what she buys at home from her desktop PC or from her mobile phone while... [...]

Jason Keath is hosting the ‘Social Fresh WEST 2013’ event in San Diego, California on August 22-23. Key speakers of ‘Social Fresh WEST 2013’ are CC Chapman, Christi McNeill, Kevin Doohan, Sarah Evans, Chuck Hemann, Jason Miller and more. Jason says, “You asked for it, so we’re coming back to San Diego. Social Fresh is different. Less than 400 people attend each Social Fresh conference and we like it that way. Social Fresh is a single track event. All attendees in the same room, all speakers on the same stage. And we don’t do panels. Each speaker owns the... [...]

This is our last chance to tell you about MarketingSherpa’s webinar on Wednesday, July 24 at 2.00 pm EDT. The topic of the webinar is “Social Media: How one company operationalized social for replicated worldwide success”. The MarketingSherpa team says, “On July 24, 2013 at 2:00 p.m. EDT, you’ll learn from real-life experiences of Todd Wilms, Senior Director, Social Media Audience Marketing, SAP. Todd will discuss how he was able to quickly develop, operationalize, and measure a social media program. He and his team developed social practices that worked, for 53,000... [...]

The latest post on ‘Copyblogger’ Blog is titled “Heading to SMX East? Here’s How to Save $400”. Sonia Simone says, “Are paid search or SEO important parts of your content marketing strategy? If so, you’ll want to take a look at Search Marketing Expo — SMX East — taking place in New York City from October 1-3. Register before Super Early Bird rates expire next Friday, July 27, and you can use our discount codesmx100copy to save a total of $400 off onsite All Access rates”. Heading to SMX East? Here’s How to Save $400 ‘Copyblogger’ Blog  [...]